I-play Enters Mobile Licensing Agreement with Endemol USA

I-play, the mobile publishing division of Oberon Media, the world’s
leading multi-platform casual games company, today announced a North
American licensing agreement with Endemol USA, the world’s
largest independent production company and market leader in interactive
entertainment with global hit franchises such as Deal or No Deal, Big
Brother and 1 vs. 100, to develop, publish and distribute a
mobile game based on NBC’s hit game show, Deal
or No Deal.

The agreement will aim to capture the heart-pounding tension of the
wildly popular game show through true-to-life game play and
interactivity. Reflecting elements from the hit show, players will be
challenged to choose a briefcase that contains a random monetary amount
between $0.01 and $1 million. During each round, players must either
stay with their original briefcase or make a deal or no deal by
either accepting the banker’s offer or testing
their luck by opening remaining cases. Once a player decides to accept
or decline the bank's offer, the game is over.

Don Ryan, SVP of Publishing for Oberon Media commented: “We’re
very excited to be working with Endemol USA to take Deal or No Deal
mobile in the US. It's a hugely popular license that appeals to a broad
audience with a highly addictive format, with a lot of suspense in the
show itself, which is going to translate well to the mobile version.”

“Having already successfully launched a Deal
or No Deal mobile game that’s been a Top
Ten performer and garnered more than 1.5 million downloads, we are
pleased to now expand our mobile catalog with I-play to provide fans
with a new mobile experience,” said Jon
Vlassopulos, Senior Vice President, Digital Media and Branded
Entertainment, Endemol USA. “This agreement
further extends our commitment to provide fans with compelling
entertainment choices across multiple platforms –
anywhere, anytime.”

About Oberon Media

Oberon Media, the world’s leading
multi-platform casual-games company, is the first company to deliver
global, integrated casual-games solutions across online, mobile and
interactive TV platforms, following its recent acquisitions of I-play
and PixelPlay, respective leaders in the mobile games and iTV casual
games markets.

The Oberon Game Center platform is the industry standard and has been
adopted by some of the world's largest corporations including Microsoft,
Comcast, Verizon, Electronic Arts, France Telecom and NHN. The platform
combines casual-game content, merchandizing and features to fulfill each
partner's specific needs. Oberon Media's publishing arm works with the
industry's best, award-winning game developers to produce the
top-selling casual games, which can be played in more than a dozen
languages across online, mobile, console and iTV platforms.

Founded in 2003, Oberon Media is headquartered in New York with offices
across North America, Europe and Asia, and is backed by Goldman Sachs,
Morgan Stanley, Oak Investment Partners and Lehman Brothers.

For more information visit: http://www.oberon-media.com

About Endemol USA

Endemol USA is a leading producer of television programming specializing
in reality and non-scripted genres for network and cable television. The
company produces the break-out hits “Deal or
No Deal,” “1 VS
100,” “Fear Factor,”
“Extreme Makeover: Home Edition”
and “Big Brother.”
Endemol USA is a division of Endemol Holding, a prominent international
content developer, producer and distributor of television and online
programming. The company, headquartered in the Netherlands, has
subsidiaries and joint ventures in more than 21 countries, including the
major European markets, the U.S., South Africa, Argentina, Brazil,
Mexico and Australia. Endemol Entertainment is a subsidiary of the
Consortium, a conglomerate formed by Mediacinco Cartera S.A., Cyrte
Found II B.V., and GS Capital Partners VI Fund.

About "Deal or No Deal"

Hosted by comedian Howie Mandel, "Deal or No Deal" is an exciting game
of taking risks and playing the odds. Based on the successful format
from Endemol that has aired in over 35 countries, "Deal or No Deal"
debuted in Holland in 2002 and became an international television
sensation. The show is produced by Endemol USA, a division of Endemol
Holding. David Goldberg is the president of Endemol USA. The series is
executive-produced by Scott St. John.