iamota Announces iamota impact: New Web 2.0-Style, On-Demand Mobile Services

iamota corporation, a Mobile Application Service Provider (MASP) that
helps agencies and brands of all sizes access, interact with and sell to
mobile consumers, today announced general availability of iamota impact.
The consumer-centric design of this first release of iamota’s
Web 2.0-style, on-demand mobile services allows users to quickly and
easily create and launch their own mobile services, while ensuring they
reach the widest audience and create the most interactions with mobile
consumers. All wireless carrier certifications, device-specific content
optimizations, digital rights management, carrier and Mobile Marketing
Association rules are taken care of, so all the user has to do is add
their content and promote their mobile service. With iamota impact,
agencies and brands of all sizes can get mobile services up and running
in less than 24 hours with their own unique keyword.

“iamota impact is a unique solution that
brings the mobile channel to agencies and brands in a self-serve,
user-driven way. Nothing is easier or faster!”
said Pete Smyth, president, CEO and founder of iamota. “We
handle all of the complexity within the mobile channel on behalf of our
customers to ensure speed-to-market at lower costs.”

Customers benefit from iamota’s industry-wide
mobile certifications with Verizon, T-Mobile, AT&T, Sprint, Virgin
Mobile, Boost and Alltel. These existing relationships allow for
expedited carrier approval and mobile service launches.

According to Nate Hahn, Partner at StreetVirus, the LA-based,
alternative marketing agency, “We’re
always on the lookout for new ways to drive word-of-mouth for our
clients. Engaging mobile consumers is becoming more and more important
in this quest. iamota impact is a great way to add mobile extensions to
our client initiatives enabling us to capture mobile consumer interest
and deepen brand engagement.” Hahn added, “We
bring the alternative marketing creativity and strategy –
iamota impact takes care of all the mobile complexities behind the
scenes.”

Mobile as a New Channel

Similar to the adoption of the Internet during the ‘90s,
consumer demand is influencing brands to adopt mobile as a new channel
for communications, marketing, service delivery and payment. Internet
adoption started with brands providing basic information, which quickly
evolved into service delivery, marketing and e-commerce. The same
phenomenon and adoption curve is unfolding in the mobile world today, as
consumers are demanding information and media whenever and wherever they
need it. As a result, brands are looking for innovative ways to access,
interact with and sell to this increasingly mobile consumer base.

Some enterprises are seeing mobile as an important tool for distribution
channel communications. “iamota impact
enables us to quickly communicate to our vending operators who are
constantly on the go and dependent upon immediate communication of
product changes and other vital operational information,”
says Chuck Reed, Americas and Southeast Asia MEI marketing director. MEI
is one of the world’s largest electronic
payment companies. “By using iamota impact’s
on-demand mobile services, we can create and send out mobile alert
messages to our customers almost as fast as we can write them.
Leveraging the mobile channel empowers us to provide better customer
service at lower costs, while adding to our competitive advantage.”

Mobile Messaging & Marketing Predictions

In January of this year, eMarketer reported the mobile marketing and
advertising industry earned $2.7 billion in revenue in 2007 and is
expected to double that in 2008. By 2011 revenue is forecasted to reach
$16.2 billion. Other reports have predicted a rise in industry revenue
growth anywhere from $18 billion to $20 billion.

Availability & Pricing

To meet the evolving needs of brands of all sizes as they adopt the
mobile channel, iamota impact offers three levels of mobile services –
Starter, Growth and Professional. For as little as $49.99
per month, per mobile service, plus mobile messaging, brands can access,
interact with and sell to mobile consumers. To learn more and create an
account, go to www.iamotaimpact.com.

About iamota corporation

iamota is a Mobile Application Service Provider (MASP) that helps
agencies and brands of all sizes access, interact with and sell to
mobile consumers. iamota provides end-to-end mobile marketing, messaging
and payment services, enabling access to more than 243 million mobile
consumers.

iamota eliminates the complexity involved in both the mobile content
creation and delivery process, and helps with quick and easy
establishment of mobile payment options. iamota manages security, mobile
device compatibility, specific carrier rules, content retrieval, device
formatting and billing.

A member of the Mobile Marketing Association, iamota corporation is a
privately-held, Vancouver-based company funded by seed investors and the
management team. For more information about iamota, please visit www.iamota.com.
U.S. mobile users can text IAMOTA to 426682.