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iconmobile llc Acquires Billy Fez Productions Inc. to Form icon studios

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Posted August 18, 2009

iconmobile llc, a leading innovator in
mobile business solutions, announced today the acquisition of award-winning,
interactive-marketing agency Billy Fez Productions Inc.  Headquartered in
Seattle, the company will operate as a division of iconmobile llc under the
new name of icon studios.
 
"The acquisition of Billy Fez and its development of targeted technology
products will enable effective and affordable mobile marketing for companies
that are new to this medium," said Thomas Fellger, founding partner and CEO
of iconmobile group.  "In addition, the icon studios division will broaden
our ability to provide a wide array of mobile and related marketing
activities to our campaigns."
 
icon studios plans to develop a broad suite of promotional tools and
applications to satisfy the growing demand for mobile marketing solutions.
Michi Broman, founder and president of Billy Fez Productions Inc., will
manage this newly-formed division, bringing her team to icon studios with
her. Broman brings more than 10 years of experience in interactive
marketing, working with national businesses such as AT&T, Microsoft and
Cisco, as well as local Seattle clients including The Bill and Melinda Gates
Foundation, Zumiez and Columbia City Cinema.  
 
In addition, iconmobile announces the hiring of Lauren Brown as senior
account director.  Brown will manage the mobile marketing relationship of
iconmobile with the Wunderman agency in Seattle, working specifically on the
Microsoft account. In addition, Brown, with more than 20 years of high-tech
agency experience and 10 years of digital marketing experience, will oversee
business development of icon studios. Most recently, Brown worked at
Wunderman where she spearheaded the digital campaign team for the Microsoft
Mobile Embedded Division.
 
About iconmobile group
iconmobile group is an international market leader in mobile business
solutions. Fusing innovative design with expertise in technology, iconmobile
enables companies to grow and optimize their business through the creation
of new digital services and products created for the mobile market. The
company's main focus is creating compelling user experiences to establish
successful customer relationships.
 
Founded in 2003 with more than 170 employees and offices worldwide, the
group covers the entire mobile service range, from consulting, concept
development and design to implementation and hosting. iconmobile also
provides software development, an own-service platform (icmsp) and a range
of technical products to deliver end-to-end solutions.
 
The group's client list includes international mobile network operators,
internet companies, handset manufacturers, publishers and representatives of
the consumer goods industry.  iconmobile group currently has partnerships
with global brands including BMW, Microsoft, Samsung, Telefonica and
Vodafone.
 


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