iLoop Mobile and OpenMarket Provide Premier Services for Mobile Marketing and Content Distribution

iLoop Mobile, the leading mobile technology
and services company for mobile Internet, advertising, marketing, and
content delivery, today announced that it has joined forces with
OpenMarket, a premier provider of mobile messaging and financial
payment processing for direct-to-consumer (D2C) mobile commerce, to
provide companies with a complete solution to create, connect and
manage mobile marketing, advertising and content distribution
initiatives worldwide. The collaboration offers iLoop Mobile and
OpenMarket customers an efficient and cost effective "one stop shop"
integrated solution to launch mobile initiatives easily without the
hindrance of managing multiple service and technology providers.

"iLoop Mobile has chosen OpenMarket as a connectivity provider
first and foremost for the reliability and efficiency of their
messaging transaction network, along with excellent customer service
and responsiveness," said Matt Harris, CEO of iLoop Mobile. "We also
benefit from OpenMarket's established relationships and extensive
knowledge of mobile operators and their billing systems, along with the
accelerated time-to-market and SAS70 compliance that our customers
require. The detail and accuracy of OpenMarket's financial transaction
and billing reporting is impressive. With their support for a wide
range of standard and premium mobile messaging like SMS/MMS, music,
games, video, subscriptions, and interactive TV campaigns, OpenMarket
offers a robust solution for iLoop Mobile's connectivity offering."

Together, iLoop Mobile and OpenMarket can offer their customers a
state-of-the-art mobile software solution-iLoop Mobile's mFinity(TM)
Platform to create and manage mobile initiatives with OpenMarket's
robust and reliable mobile transaction network. In addition to their
leading application technology, iLoop Mobile also offers services and
expertise in mobile campaign design, tactics and strategies.

"The combination of OpenMarket's message delivery and financial
payment processing services with iLoop Mobile's content delivery and
payment processing services gives customers the full package they need
to create and manage complex mobile initiatives," said Steve Shivers,
general manager of OpenMarket. "Both OpenMarket and iLoop are committed
to making more options available to companies seeking to quickly and
easily initiate or expand their mobile content offerings and revenue."

About iLoop Mobile mFinity(TM) Technology

iLoop Mobile's award-winning mFinity(TM) technology platform
uniquely allows companies to independently create and manage mobile
campaigns worldwide through self-service Web-based software that makes
launching mobile initiatives fast and easy. iLoop Mobile also offers
managed services for brands, marketing agencies, content owners and
other companies who prefer to leverage iLoop Mobile's expertise in
launching and managing mobile initiatives.

For SMS based services, iLoop Mobile provides quick solutions for
SMS mobile marketing, subscriptions, content delivery and enterprise
programs that are integrated with a carrier-grade messaging gateway.
For mobile content distribution, iLoop Mobile offers software
applications for creating mobile enabled Web sites and mobile Internet
(WAP) sites featuring automated mobile ad serving. The Web site builder
offers efficient macros making it easy to create Web pages enabled for
mobile content delivery. The WAP site creator features a user friendly
drag and drop "widget" interface that anyone can use, as well as
advanced XHTML editing for custom site design. All mFinity applications
are integrated with an enterprise grade content management system for
total control of mobile content inventories.