iLoop Mobile Partners with Ortiva Wireless to Deliver Content for Mobile Previews

Ortiva Wireless, the pioneer in dynamic delivery of mobile
content, today announced that it has partnered with iLoop Mobile, the
leader in mobile marketing, advertising and content delivery, to
secure Mobile Previews, a mobile marketing platform for the
entertainment industry, providing movie, DVD, video game and TV show
trailers to mobile phones, as a customer of Ortiva's Mobile Content
Delivery Network (Mobile-CDN). Ortiva's hosted solution allows content
providers to proactively manage the mobile video viewing experience by
adapting video or audio streams, in real time, based on an individual
user's unique and changing network conditions.

"Our customers want to quickly extend rich content to users via
WAP sites without worrying about the quality of the end product," said
Michael Becker, EVP of Business Development at iLoop Mobile. "Ortiva's
hosted Mobile-CDN meets this requirement and will therefore be an
important technology for driving mobile video adoption and bringing
broad content choice to the marketplace. With Ortiva, content
providers can finally predict a consistent, high quality viewing
experience, even in GPRS and EDGE networks."

Ortiva's Mobile-CDN is the only purpose-built solution for
managing the mobile video viewing experience. Unlike repurposed
Internet content delivery solutions that fail during common wireless
network fluctuations, Mobile-CDN constantly monitors each mobile
connection and granularly adjusts the audio and video signal to
account for rapidly varying conditions. As a result, Ortiva's
customers are better able to control and maximize the value of their
investment in mobile video, while delivering the highest possible
quality of experience to their subscribers. Furthermore, Ortiva's
hosted Mobile-CDN service enables content providers and aggregators to
easily manage and scale video delivery, and control insertion of
additional targeted viewer content, all without the need to buy
equipment.

"We're excited to be partnering with iLoop Mobile, a company that
shares our commitment of simultaneously bringing content variety and
viewing predictability to the market," noted Brad Hurte, Vice
President Marketing and Product Management at Ortiva Wireless. "We
look forward to working with the company to help businesses
cost-effectively meet mobile content initiatives without sacrificing
viewing quality."

About Mobile Previews

Mobile Previews LLC, a mobile marketing platform developed for the
entertainment industry providing entertainment trailers to the mobile
phone, is a privately held company based in New York City.

About iLoop Mobile

iLoop Mobile is the leader in mobile services and technology for
interactive mobile marketing, mobile advertising and mobile content
distribution. The company's patent-pending mFinity(TM) platform makes
it fast and easy for brands, marketing agencies, content owners and
other companies to create compelling and effective mobile phone
initiatives worldwide. iLoop Mobile is privately held and is
headquartered in San Jose, CA, with European offices in Copenhagen.

About Ortiva Wireless

Ortiva Wireless offers the industry's only commercial solution for
proactive management of mobile video, allowing service and content
providers to dramatically improve control, quality, and efficiency of
rich media content delivery. Ortiva's Media Shaper technology extends
service reach, increases network efficiency, and improves video
coverage density for mobile operators. Content providers and
aggregators can leverage Ortiva's innovative, hosted Mobile-CDN
service to easily manage and scale video delivery, and control
insertion of additional targeted viewer content, all without the need
to buy equipment. And in every case, Ortiva Wireless will dynamically
shape the content to give subscribers the smoothest video and clearest
audio experience possible regardless of fluctuating and hostile
network conditions. To learn more about how Ortiva is accelerating
mobile video delivery, visit www.ortivawireless.com.