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INgrooves Partners With Myxer for Mobile Music

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Posted November 12, 2008

INgrooves, a leading provider of digital distribution, marketing and promotion
services to the independent music community, announced today an agreement with
Myxer, a leader in mobile content, to provide Myxer's over 15 million users
with access to several hundred thousand ringtones from the world's leading
independent artists via http://www.myxer.com.


Using its patent-pending ringtone creation technology, Myxer will convert
tracks from INgrooves' catalog into premium ringtones via an automated
process. The featured music will span every genre and era. Users will also
have the ability to "cut their own" section of a song to use as their ringtone
before downloading.


"With over 15 million users, more than 22 million mobile downloads a
month, and a catalog of over 1.5 million mobile ringtones, wallpapers, videos,
and games, Myxer is the largest and fastest growing site for mobile content in
the U.S. today," said Myk Willis, CEO of Myxer. "With our new INgrooves
distribution partnership we're able to add top favorites to our catalog and
provide our mobile community with incredible choice in personalized content."


"INgrooves just doesn't talk about expanding the reach of our partner
labels and artists within the marketplace, we do it," stated Robb McDaniels,
CEO and Co-Founder of INgrooves. "And our agreement with Myxer, one of the
most dynamic mobile entertainment destinations on the web, will allow
consumers an even closer connection to their favorite independent artists by
providing them their music in an even more personalized way."


Myxer and INgrooves will be adding select ad-supported ringtones promoting
key INgrooves artists to fans, available for download at http://www.myxer.com
(rated one of the top 400 websites in the U.S. by Alexa and #2 Mobile Phone
Entertainment Web site per HitWise). These offerings will be made available
as Myxer's special "Picks of the Day," which currently generate between 5 and
15 thousand downloads per day. In addition to such featured placements,
artists distributed by INgrooves will be able to leverage Myxer's rich set of
web and mobile music marketing tools including custom SMS keywords, embeddable
flash widgets (for MySpace, Facebook, etc.), web and mobile web dedicated
artist storefronts and more.


To receive a free sample from INgrooves' Thievery Corporation "Sound the
Alarm" ringtones, text THCORP11 to 69937 (MYXER) or visit http://www.myxer.com
for more details.

 

About INgrooves


INgrooves is a digital media infrastructure company that provides various
distribution and marketing services via its INgrooves and ONE Digital
divisions. ONE Digital is a proprietary software platform that provides
distribution and administration to large distributors, record labels and film
production companies at rates far below the industry standard. INgrooves
provides clients customized distribution, marketing, promotion, synch
licensing and administrative support to help maximize the earnings potential
of specific releases or catalogues. For more information, check out
http://www.ingrooves.com.

 

About Myxer


Myxer is the largest and fastest growing site for ad-supported mobile
content -- with over 15 million users, more than 22 million mobile downloads a
month, and a catalog of over 1.5 million ringtones, wallpapers, videos and
games. At http://www.myxer.com there are no hidden costs, no subscription
fees and no surprises. For content providers, advertisers and consumers,
Myxer's mobile platform enables radically simple and quick delivery of
content, or customized Web to mobile ad campaigns, regardless of the service
provider or mobile device being used. Named 2008 "Key Market Enabler in U.S.
Mobile Advertising" from Frost & Sullivan as well as Best Music Service at the
2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the
Global Messaging Awards 2008, Myxer's unique solutions continue to capture
global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com.

 


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