With Inking of TheStreet.com Deal, Quattro Wireless Says ''Booyah!'' to Its 50th North American Publisher

WALTHAM, Mass.--(BUSINESS WIRE)--Quattro Wireless announced today that it has been chosen to mobilize and
sell advertising for the mobile version of TheStreet.com, a leading
provider of financial news and ratings and business and investment
content. Using Quattro’s GetMobile™
platform, TheStreet.com’s mobile version
provides professional and individual investors with real-time business
news and financial analysis to address today’s
changing market conditions. Mobile readers can access updates of Mad
Money Lightning Round, Mad Money Recap, Booyah Breakdown, and Stop
Trading articles even when away from the trading desk or PC.

Quattro’s partnership with the TheStreet.com
marks the company’s 50^th
major North American customer to take advantage of the signature
GetMobile platform and its unique “juicing”
capabilities. In just one year’s time,
Quattro Wireless has developed full-service relationships with some of
the biggest, most influential brands in the world, including Playboy
Enterprises, the NFL, Procter & Gamble’s
CoverGirl, Sony Pictures Home Entertainment, Univision, and CBS. These
companies have turned to Quattro Wireless for its unique ability to
create a single, feature-rich mobile site that syncs effortlessly with
the wired content while taking advantage of the unique capabilities of
the mobile Web. Quattro Wireless’ GetMobile
platform is the only comprehensive solution for building, hosting,
monetizing, and measuring a company’s mobile
strategy. Quattro matches major advertisers with publishers, creating an
additional branding and monetization channel for both parties.

Quattro Wireless has demonstrated continual growth and evolution in the
wireless marketplace. Founded in 2006 by Andrew Miller and Eswar
Priyadarshan, Quattro Wireless is the first company of its kind to act
as both the designer of mobile sites and the matchmaker for
publisher-advertiser relationships. In September of 2007, Quattro
announced its Series B funding of $12.3 million, led by Globespan
Capital Partners. The Series B round brought the company’s
total venture investment to $18 million, following a Series A financing
round led by Highland Capital Partners in 2006.

“We have something unique in the GetMobile
platform – our industry-leading technology
that adapts wired Web publisher and advertiser content, generates a
mobile audience through a proprietary redirector, and provides reports
and analysis for optimizing campaigns and site performance,”
said Andrew Miller, Chief Executive Officer of Quattro Wireless. “Customers
choose Quattro because they want to extend their success onto mobile
devices without compromising their brand or consumer experience. By
adapting the best of wired Web content and adding mobile-specific
features, Quattro delivers customers a highly-monetizable, full service
solution that renders seamlessly across hundreds of devices using the
same URL.”

“We worked with Quattro to create a
compelling and dynamic mobile Web site that adapted our best online
content to the mobile environment,” said Jon
Feldman, Director of Business Development and Marketing for
CollegeHumor.com. “Our site is phenomenal and
even in the first month we have been impressed with the level of traffic
and the quality advertisers Quattro has delivered.”

Quattro plans to further increase its advertiser and publisher base with
the launch of its scaleable, online self-serve tool, GetMobile.com, this
fall.

About Quattro Wireless

Quattro Wireless brings publishers, advertisers, and wireless operators
together to embrace the mobile Web. The company matches global
advertisers with its network of exclusive publisher inventory. Through
its GetMobileâ„¢ platform, Quattro empowers
advertisers and publishers to quickly build, manage and extend their
brand to the mobile channel. The result is device-optimized, dynamic
mobile Web sites and mobile advertisements that provide a superior user
experience and high advertising yield. Quattro Wireless was founded in
2006 by proven mobile pioneers and is headquartered in Waltham, Mass.
For more information, please visit http://www.quattrowireless.com.