innerActive and Buongiorno Team Up to Provide Free Ad-funded Mobile Entertainment

Milano, Italy and Tel Aviv, Israel (PRWEB) June 10, 2008 -- innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, is teaming up with Buongiorno,
the world number one in mobile entertainment, to offer its customers
free ad-supported content (e.g. Games, IM and Video). The agreement
signifies innerActive's first commercial ad-supported launch with a
Tier One off-deck portal.

HotSMS, part of Buongiorno Marketing Services, will offer this free ad-funded entertainment service directly to its members of HotSMS.com.
innerActive's solution also enables Buongiorno to offer it's HotSMS.com
subscribers the choice of free content, in return for viewing
non-intrusive, contextual advertisements and product placements that
are dynamically embedded in-content. The advertising sales will be
handled by HotSMS.

40% click-through rates:
Results from earlier trials of
innerActive's platform have produced outstanding click-through results
for brand owners of around 40%, as well as downloads ten times higher
than for paid-for games. These compelling results are also partly due
to the platform's self-learning capability, which learns what offers
and incentives users respond to and modifies future promotions
accordingly. The ad-funded model also gives content owners, brand
owners and portals access to valuable new mobile user segments: in
trials, 78% of games players were new users, who had never downloaded a
game before. Users can also share ad-funded content for free with
others, thereby creating a strong viral market that can be profiled and
targeted.

Additional advertising revenue streams:
Ziv Elul, Co-founder and Co-CEO of innerActive comments: "Offering
users free games, in return for viewing advertisements and promotional
offers, opens up a valuable new untapped market for advertisers,
content owners and portals and also provides users that are unwilling
to pay for premium content with a high quality, yet free, alternative.
The agreement with Buongiorno to use our technology to offer ad-funded
content to their customers represents a major step forward in this
nascent sector."

Commenting on the ad sales potential, Ruben Troostwijk, Managing
Director at HotSMS, says: "We're certain that innerActive's innovative
and effective way of reaching target mobile users with ads and
incentives will appeal to top 500 advertisers and ad agencies. Our ad
sales experience combined with innerActive's ad-funded entertainment
channel is sure to be a winning combination."

The agreement marks the second commercial launch of innerActive's
ad-funded entertainment channel; the company has been working with
mobile operator Cellcom in Israel since March 2007.

About innerActive
Founded in 2005, innerActive Smart Media is a leading provider of innovative Ad-Funded Entertainment Channels for Off Deck portals, mobile operators, digital content providers, and media agencies.

innerActive's platform enables scalable and dynamic product placement solutions for rich media
mobile content, as well as coupon management, according to the user's
profile and consumption behaviour -- all this in a living catalog of
mobile games, WAP, applications, IM, and Video. innerActive has
recently launched its commercial service with Cellcom, Israel's largest
operator, offering free mobile content. For more information about
innerActive Smart Media, please visit www.inner-active.com.

About Buongiorno
Buongiorno (Italy, MTA STAR: BNG) is a multinational leader in digital
entertainment. With the acquisition of its competitor iTouch in 2007,
Buongiorno has become the world's #1 in mobile content: music, video,
games, social networking, mobile and interactive TV. The Company counts
on an unparalleled international presence with 38 offices and business
in 53 countries in 5 continents, direct connections with 100 telcos and
access to over 2 billion mobile customers. Buongiorno is market leader
in Europe and is one of the top 3 players in 8 of the world's most
important geographies.

Buongiorno is present in Russia and Pacific Asia (India, China;
Indonesia, Vietnam and Philippines) through the Joint Venture with the
Japanese group Mitsui & Co., Ltd. The Company operates with two
business lines: mobile value-added services (Consumer Services) —
distributed through the global brand BLINKO as well as through
partnerships with leading telcos and media groups - and digital
marketing services also referred to as sponsored content (Marketing
Services).

Buongiorno is a partner of NCL (National Consumer League), the oldest
American association for the consumer's protection, on developing an
educational campaign for mobile entertainment users.