InsightExpress’ Joy Liuzzo Elected to the Mobile Marketing Association’s 2011 North American Board of Directors
STAMFORD, Conn.--(BUSINESS WIRE)-- InsightExpress, a leading digital marketing research firm, announced today that Joy Liuzzo, Senior Director, Mobile Research, was elected by the Mobile Marketing Association membership to serve as a member of the board on the 2011 North American Board of Directors.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
As a member for the 2011 year, and as the sole representative from the research industry, Liuzzo will work with her colleagues on initiatives focused on continuing to drive the mobile marketplace forward.
"I’m very excited to join the MMA North American Board of Directors and become a part of this talented group of mobile marketing believers," said Joy Liuzzo, Senior Director, Mobile Research at InsightExpress. "Recognized in the industry as the primary source for mobile marketing information and expertise, the MMA has played a starring role in establishing mobile as a requisite part of today’s marketing mix."
“We have accomplished a lot in 2010 and have high expectations for 2011,” said Michael Becker, managing director of North America for the MMA. “Mobile Marketing research and effectiveness measurement are top priorities for the MMA in 2011. We welcome InsightExpress to our Board and look forward to the contributions that Joy will bring to our members and the industry.”
About InsightExpress
InsightExpress is a leading provider of digital marketing research solutions, specializing in the measurement of advertising and brand communications. The company’s proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit us at www.insightexpress.com or call 203.406.3233.
CONTACT:
InsightExpress
Jenny Donohue, 203-406-3233
jdonohue@insightexpress.com
KEYWORDS: United States North America Connecticut
INDUSTRY KEYWORDS: Technology Telecommunications Mobile/Wireless Communications Marketing
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