INTERNATIONAL CES LAUNCHES NEW APPS SECTION, DOUBLES SPACE IN iLOUNGE PAVILION

The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, iPhone® and Mac®exhibition area at the 2010 International CES®, will expand to 25,000 net square feet and includes a new dedicated applications section. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will display manufacturers and retailers of iPod and iPhone applications, along with accessories and other related services and products. Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 7-10, 2010, in Las Vegas, Nevada.

"The past year has been truly amazing for Apple fans," said Jeremy Horwitz, Editor-in-Chief of iLounge.com, co-sponsor of the iLounge Pavilion. "The App Store has fueled a surge in iPhone and iPod touch popularity, while Apple's latest Mac computers have continued to receive design and customer service accolades. The 2010 International CES is a unique opportunity for Apple's leading third-party vendors to show off their latest and greatest products on a truly world-class stage."

Developers of accessories and software for Apple's media players, cell phones and computers have signed on in record numbers to exhibit at CES. In only nine months, consumers have downloaded more than one billion copies of over 35,000 iPhone OS programs from Apple's App Store, demonstrating both the size and popularity of the largest applications store in the world. The iLounge Pavilion will feature developers of these iPod and iPhone applications, along with manufacturers and retailers of other Apple-related add-on products and services.

The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space sold out within days of launch and has now expanded to 25,000 net square feet of exhibit space due to high demand. Exhibiting companies in the 2010 CES iLounge Pavilion include industry-leading design and engineering companies such as Griffin Technology, Scosche, Incase Designs, iSkin, Incipio Technologies, Jaybird Gear, MusicSkins and AAMP of America.

Companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES should contact Tira Gordon, Sr. Account Executive for CES at tgordon@CE.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.