JuiceCaster Adds Location-Based Geotagging to its Mobile Social-Networking Service

JuiceCaster, the multi-award winning mobile social-networking service, today unveiled location-based geotagging, developed initially for Qualcomm's BREW^® solution. With geotagging, JuiceCaster users can send pictures and videos that automatically include their location to various social-networking platforms, including MySpace, Facebook and Twitter.

JuiceCaster provides one-touch, real-time sharing of pictures and videos directly from a camera phone to many social-networking and blogging sites. Users update their status with pictures and videos captured on their mobile phone using the wireless application. Through its new location-based geotagging feature, JuiceCaster now allows individuals to see a video's location information, which can be used as a friend-finding service. It also immediately notifies users when someone updates their status in a nearby area.

"Location instantly adds context to social communications. Knowing the location of a friend is just as important as knowing what they're doing," said Nick Desai, CEO and co-founder of Juice Wireless. "The ability to geotag mobile videos on-the-go and easily share them with friends and online communities such as MySpace, Facebook and Twitter gives JuiceCaster the power to keep people constantly connected to their networks."

Since all uploaded pictures and videos are geotagged, users can also look for content based on specific location criteria, making searching for videos on JuiceCaster powerful and accurate. In addition, JuiceCaster's ‘Who was here?' feature enables individuals to see a list of pictures and videos previously uploaded by friends and other people for a specific location, as well as add their own pictures and videos to its history. Location is only viewable by authorized friends and the feature can be turned off.

"We're pleased JuiceCaster has again pioneered a cutting-edge BREW application by combining the widely-popular trend of social networking with location-based geotagging," said Kathy Braegger, senior product manager and head of developer relations for Qualcomm Internet Services. "JuiceCaster is taking geotagging to the next level by creating an alternative way for users to interact with and find friends."

"Qualcomm's BREW was the perfect solution on which to build our new and groundbreaking geotagging feature," added Desai. "The flexibility and scalability of the BREW solution not only greatly enhances the social aspects of JuiceCaster that other mobile social-networking applications don't provide, but it also allows us to monetize our applications quickly and effectively."

About JuiceCaster

JuiceCaster is made by Juice Wireless, Inc. Founded in 2004 as a mobile marketing company, Juice delivered award-winning mobile marketing solutions to brands ranging from Conde Nast from AOL to Sony to Gillette. JuiceCaster - the creation of Juice co-founders Dan Paik and Nick Desai - was first launched in Sept. 2006. JuiceCaster is offered on-deck on Cricket Wireless, Alltel, US Cellular and T-Mobile.

Juice Wireless is based in Los Angeles, CA and has 38 full-time employees. Investors include Qualcomm, Citizen's Communications and 21 Ventures. In December 2007, Juice Wireless closed its Series C funding round of $6M and won the coveted Industry Achievement Award for Most Innovative Consumer Entertainment Service from the Mobility World Congress. For more information please visit www.juicecaster.com.

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