June 2009 SMART Highlights & Q2 Review

U.S. Mobile Internet Reach:
·         U.S. Mobile Internet increased to 59.8M users; Millennial Media now reaches 74% of the mobile internet or 44.2M users, according to Nielsen.
 
June Special Features: 
·         Top 10 mobile ad verticals in Q2: #1 Entertainment, #2 Telecommunications, #3 Portals, etc.
·         Entertainment Knows Mobile. Movie Studios, in particular, have:
o   Leveraged the mobile ad network model to reach, target and engage consumers.
o   Delivered rich brand experiences on their persistent mobile sites, yet creatively leverage custom landing pages and rich media at different stages of the campaign lifecycle.
 
Device Highlights:
·         68% increase in iPhone & iPod Touch impressions on Millennial Media's network in June.
·         Apple's impression share increased 4.20% in June; however, Samsung remained in the #1 position with the largest impression share throughout Q2.
·         The iPhone regained the #1 spot - this also contributed to the 1.4%  month over month growth of Touch Screen device share versus other input mechanisms. 
·         The Blackberry Curve and Blackberry Pearl remained consistently in the #3 and #5 spots respectively month over month - while T-Mobile's HTC G1 (Dream) took the #7 slot in June.