Kmart Partners with Universal Pictures, Marvel Entertainment and Burger King for an 'INCREDIBLE' Father's Day

HOFFMAN ESTATES, Ill., June 6--Kmart(R) has partnered with
Universal Pictures, Marvel Entertainment and Burger King for a multichannel
entertainment marketing promotion supporting the June 13 release of Universal
Pictures and Marvel Studios' upcoming action-thriller, THE INCREDIBLE HULK.
Kmart will offer "Incredible Dad" Hulk-themed gift cards to coincide with the
"Incredible Dads" Father's Day Promotion. Consumers who purchase $50 in Kmart
gift cards will receive "movie money" good for up to two general admissions to
take their "Incredible Dad" to see THE INCREDIBLE HULK. Additionally, Kmart
is offering a text-to-win sweepstakes, giving consumers a chance to win a trip
for four people to the Universal Studios Orlando theme park. Other prizes
include Kmart gift cards and THE INCREDIBLE HULK merchandise.

Kmart is supporting the promotion with television spots promoting the film
and featuring the "Incredible Dad" gift card; print ads in circular; radio
promotions that include movie call-outs and release date messaging; mobile
support including ring tones, wallpaper and screensavers; and online exposure
via email blasts and a microsite (www.kmart.com/hulk). In-store point of
sale, in-store closed circuit THE INCREDIBLE HULK trailers, in-store radio
ads, themed shopping bags and in-store feature themed-licensed merchandise
also will be included.

In addition, a dedicated HULK destination boutique will be located in the
boys' apparel section of Kmart retail locations, as well as various HULK
accessories, Sega video games and Hasbro toys throughout the store.

Burger King Corp. will serve as a partner by distributing a Kmart toy
coupon through its BURGER KING(R) Kids Meal, email database and online at
www.bk.com/hulk and feature the promotion in its kids-directed Adventures
Newsletter. Burger King Corp. has also created a line of six premiums for the
BURGER KING(R) Kids Meal, each of which capitalize on the strength and power
of THE INCREDIBLE HULK.

Universal Pictures and Marvel Studios release THE INCREDIBLE HULK on June
13, 2008.

The promotion launched June 1 and runs through June 15, 2008.
The Universal partnership was executed by NMA Entertainment & Marketing.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation
(Nasdaq: SHLD), is a mass merchandising company that offers customers quality
products through a portfolio of exclusive brands that include Jaclyn Smith,
Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit
the company's website at www.kmart.com or the Sears Holdings Corporation
website at www.searsholdings.com.