KongZhong Corporation Launches the Official Mobile Website for Chinese Basketball Association Men's Professional League

KongZhong Corporation and Infront, the exclusive commercial partner
to the Chinese Basketball Association ("CBA"), jointly announced today
a multi-year cooperation agreement and launched the official CBA mobile
website. Nick Yang, KongZhong's President, attended the CBA All Star
Weekend in Chengdu, China on January 12 and 13.

Under the agreement, KongZhong will operate the official CBA mobile
website, which users can visit on their mobile phones by directly
inputting CBA.Kong.net. The mobile website will broadcast live CBA
games, and provide video clips of game highlights and related content
for fans. KongZhong expects to generate mobile advertising revenues
from the mobile website, as well as to increase the popularity of
Kong.net. The cooperation agreement is for a term of three years, and
the parties have an option to renew.

Basketball is already one of the most popular sports in China,
enjoying a mass following with more than 300 million participants,
according to the China Sports Ministry. The Chinese Basketball
Association, or the CBA, is in charge of basketball at national level.
The CBA Men's Professional League has 16 professional teams playing the
regular season, playoffs and finals from October to next April every
year. Current NBA players Yao Ming and Yi Jianlian used to play in the
CBA Professional League for several years before joining the NBA. The
aim of the CBA Professional League is to become a world-class sports
league.

Nick Yang said, "This cooperation symbolizes the increasing
popularity of Kong.net among basketball fans in China. Kong.net is now
the official mobile website partner with both the NBA and the CBA, and
has become the one-stop mobile portal for basketball fans in China. We
will strive to give fans in China access to basketball anywhere,
anytime."

About Infront

Infront is a leading international sports marketing company and
specialist sports service provider. Infront has its headquarters in
Zug, Switzerland and offices in eleven countries including China.

Infront has formed a joint venture with the CBA as exclusive
commercial partner to the CBA. Infront's subsidiary, Infront Asia, has
been appointed by the CBA as the exclusive global marketing partner for
China's national basketball teams.

About KongZhong

KongZhong Corporation is one of China's leading providers of
wireless value-added services and a wireless media company providing
news, content, community and mobile advertising services through its
wireless Internet sites. The Company delivers wireless value-added
services to consumers in China through multiple technology platforms
including wireless application protocol (WAP), multimedia messaging
service (MMS), JAVATM, short messaging service (SMS), interactive voice
response (IVR), and color ring-back tone (CRBT). The Company also
operates three wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com,
which enable users to access media, entertainment and community content
directly from their mobile phones.