Leapfrog Online Announces a 'Mobile Sales Tipping Point' and Its Impact on Today's Marketing Organizations

Google Highlights Leapfrog Online’s Mobile Marketing Success in Delivering Unsurpassed Results for its Clients

CHICAGO--(BUSINESS WIRE)-- Leapfrog Online (www.leapfrogonline.com), one of the largest digital marketing companies in the United States, announced today that a Mobile Sales Tipping Point is underway. Mobile sales volumes have begun to eclipse desktop sales volumes for key clients across the company’s Fortune 500 portfolio.

Profiled in a Google case study published today on the Google Mobile Ads blog, Leapfrog Online’s strong results reinforce the growing importance of mobile marketing and underscore the urgency associated with integrating smart mobile strategies into the marketing mix.

"For a number of our clients, we're now seeing mobile sales drive 125% of desktop sales. It's a sign of the times, and it's only the beginning," explains Dave Husain, Leapfrog Online's CEO and Co-Founder. "Across our client portfolio, we have seen mobile sales grow by 300% from 2010 to 2011 and we expect this number to continue to grow in the year ahead."

Google's case study and blog share insights about the mobile experience, and highlight the keys to Leapfrog's success for clients across all its industry practices. Specifically, Google cites Leapfrog's end-to-end approach and its commitment to delivering targeted, consistent experiences from start to finish.

"It all comes down to understanding your consumers - and then levering that understanding to create truly optimal experiences, adds Husain. "Increasingly, today's consumers are turning to mobile at pivotal points in a sales process. If you can deliver the right mobile experience at the right time -- and in the context of a broadly integrated marketing campaign, you win. If you can't, you're inviting valuable prospects to slip out of your sales funnel and directly into the hands of your competitors."

"Leapfrog's success is just further proof of what's possible not only with mobile advertising, but also with a broader mobile business strategy that includes a mobile optimized website, ads, and more,” said Andy Miller, head of mobile advertising, online media sales, Google. “Your customers are already looking to engage with you on mobile - it's essential that you offer them a great experience on this new platform. It's still not too late to be early on mobile."

Leapfrog Online is uniquely positioned to assess the impact of mobile on revenue and sales growth. Because the company earns its compensation based on the new revenue it generates for clients, Leapfrog evaluates every step of its marketing campaigns to ensure efficiency and impact from beginning (ad impressions) to end (actual sales). This approach has made the company's mobile strategy tightly measurable and scalable.

Google's case study about Leapfrog Online's Mobile Marketing success is available for download from both Google and Leapfrog Online: http://www.leapfrogonline.com/what-we-do/mobile-marketing/ or http://services.google.com/fh/files/blogs/Leapfrogcasestudy.pdf.

About Leapfrog Online

Leapfrog Online is one of the largest digital marketing companies in the United States. Founded in 1995 and based in Chicago, Leapfrog helps Fortune 500 brands uncover new customers and revenue via multi-channel marketing programs. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that build digital market share for its Clients.

For more information about Leapfrog Online's mobile solutions or our work with leading brands in the financial services, telecommunications, automotive, home services and education industries, visit www.leapfrogonline.com.

CONTACT:

for Leapfrog Online
Lisa Spathis, 847.831.1367
lspathis@comcast.net

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