Lee Enterprises Partners with Handmark to Develop Mobile Apps for Media Properties

DAVENPORT, Iowa & KANSAS CITY, Mo.--(BUSINESS WIRE)-- Lee Enterprises, Incorporated (NYSE: LEE) and Handmark® today announced that Handmark will develop and support mobile applications for the company’s newspaper and online media properties.

Lee Enterprises is a leading provider of local news, information and advertising primarily in midsize markets, with more than 50 daily newspapers and online sites, as well as 300 specialty publications in 23 states. Lee's newspapers reach more than four million readers daily, online sites attract nearly 16 million unique visits monthly, and its weekly publications are distributed to more than 4.5 million households.

“We are committed to supporting a unique, quality news experience for our readers across the country,” said Greg Schermer, VP of Interactive Media at Lee Enterprises. “Handmark enables us to deliver a new level of convenience for our readers, bringing instant news and information to their mobile device and opens the door for additional revenue opportunities.”

The St. Louis Post-Dispatch was the first Lee property to launch a new Cardinals Baseball 2010 mobile application. The application provides fast, convenient access to the latest Cardinals insight, gossip, breaking news and photos from the Post-Dispatch’s all-star coverage team. It is available to download now for $2.99 on any iPhone, BlackBerry, Android or Windows Mobile smartphone by texting “CARDS” to 46275 or visiting STLtoday.com/apps.

Handmark and Lee will work together to launch similar professional sports apps with other local newspapers in the coming months, as well as mobile apps for university sports team coverage.

“It is fantastic to see leading media companies like Lee embracing mobile as the next new medium with creative ideas on how to engage and expand their readership,” said Paul Reddick, Handmark CEO. “We are excited to support Lee and their media partners in delivering great mobile experiences for their customers.”

Leading media brands and publishers continue to select Handmark based on its proven ability to develop and execute end-to-end mobile solutions. Handmark is an industry leader in the development, strategic distribution, monetization and on-going innovation across all the major mobile platforms, as well tablet devices such as the Apple iPad. The company’s unique Mobile App Network also drives discovery and unique monetization opportunities for its partners.

For more information about the Handmark Mobile Publishing Platform and the Mobile App Network, visit www.handmarkmobileapps.com.

About LEE

Lee Enterprises is a leading provider of local news, information and advertising in primarily midsize markets, with 49 daily newspapers and a joint interest in four others, online sites and 300 specialty publications in 23 states. Lee's newspapers have circulation of 1.4 million daily and 1.7 million Sunday, reaching nearly four million readers daily. Lee's online sites attract nearly 16 million unique visits monthly, and Lee's weekly publications have distribution of four million households. Lee's markets include St. Louis, Mo.; Lincoln, Neb.; Madison, Wis.; Davenport, Iowa; Billings, Mont.; Bloomington, Ill.; and Tucson, Ariz. Lee stock is traded on the New York Stock Exchange under the symbol LEE. For more information about Lee, please visit www.lee.net.

About Handmark

Handmark is the world’s leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Trusted by many of the world’s leading media brands, Handmark delivers the industry’s only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark continues to prove its leadership in delivering fun, engaging, valuable experiences for mobile customers leveraging its more than 10 years of experience.

CONTACT:

Handmark
Erica Cohen, 816-268-2956
ecohen@handmark.com

KEYWORDS:   United States  North America  Iowa  Missouri

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Internet  Software  Telecommunications  Mobile/Wireless

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