Lenco Media Inc. Announces the Release of the RadioLoyalty™ Internet Radio App for iPhone and iPad
SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Lenco Mobile Inc. (LNCM:PK) today announced that its wholly-owned subsidiary, Lenco Media Inc., released its new RadioLoyalty™ Internet radio app in the Apple iTunes App Store. The new RadioLoyalty™ app works on both iPhones and iPads and allows users to tune in to their favorite Internet radio stations and earn RadioLoyalty™ points at the same time. The app is free and can be downloaded now.
“When we set out to create our iPhone/iPad app, we really wanted to provide listeners with an easy, reliable and high quality way to listen to their favorite stations. There are lots of Internet radio apps in the marketplace; what sets the RadioLoyalty™ app apart is that we work directly with the broadcaster so we can provide higher quality streaming and make sure that the station will be available at all times”, said John Williams, President of Lenco Media Inc.
The market opportunity for mobile Internet radio is enormous. According to the Infinite Dial 2011, a study performed by Arbitron and Edison Research, an estimated 89 million Americans listen to Internet radio each month, and 19% of cell phone owners use their phone to listen to Internet radio. In fact, some companies in the Internet radio space, such as Pandora, have indicated that more than half of their listening occurs through mobile devices. “Our new RadioLoyalty iPhone and iPad app should help us take advantage of the trend of consumers using their mobile devices to listen to Internet radio”, said Williams.
The Lenco-RadioLoyalty internet radio platform enjoys the largest monthly unique audience, in the United States, as measured by comScore, the leading web traffic measurement company. With a potential audience of more than 38.8 million unique listeners in April, 2011, the Lenco-RadioLoyalty™ platform provides more advertisers with access to the largest audience in the category that also contains Pandora®, CBS Radio, and Clear Channel.
About Lenco Media Inc.
Lenco Media Inc. provides software and services that Internet broadcasters use to increase their profitability, advertisers use to increase their ROI, and listeners use for unlimited, free access to the world’s greatest music, sports, talk and variety broadcasts. Lenco Media’s RadioLoyalty™ platform regularly leads comScore’s “Entertainment-Radio” category in terms of audience reached, the same category occupied by Pandora®, CBS Radio, and Clear Channel. Lenco Media Inc. also provides Jetcast® brand internet streaming, the ReplaceAds™ ad network, and the UniversalPlayer™ brand media player. Lenco Media Inc. is a wholly-owned subsidiary of Lenco Mobile Inc., (LNCM:PK) a global provider of advertising and technical platforms for the mobile and online marketing sectors.
About Lenco Mobile Inc.
Lenco Mobile Inc. is a global developer, owner, and operator of proprietary advertising and technical platforms primarily for the high growth mobile and online marketing sectors. The platforms provide customers including leading wireless carriers and consumer brands with turnkey solutions to attract retain and monetize relationships with consumers. Lenco Mobile Inc. offers brand owners the ability to design, manage, and execute mobile-based marketing campaigns through MMS messaging with improved messaging throughput, better quality, and reduced bandwidth usage on a per message basis. In addition to proprietary MMS messaging solutions, the Company offers products and services such as mobi sites, mobile greeting cards, mobile statements, high-volume internet and mobile ad-impression serving, loyalty programs, online support, and search and database marketing. Lenco Mobile Inc. is headquartered in the U.S. and has operations in South Africa, South Korea, Singapore, Australia, the United Kingdom and Mexico.
Forward Looking Statements.
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements, including expectations concerning the Company's ability to successfully launch its mobile phone products or services in new geographic territories, market acceptance of its new Lenco Media Inc. internet broadcasting business, anticipated trends in financial results, and other financial and business results. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause its actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. For a discussion of certain risk that may impact the Company's operations see the discussion under "Risk Factors" in the Company's annual report on Form 10-K and other documents filed with the SEC. Neither Lenco Mobile Inc. nor any Company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. Lenco Mobile Inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
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Investor Relations:
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KEYWORDS: United States North America California
INDUSTRY KEYWORDS: Entertainment TV and Radio Technology Internet Software Mobile/Wireless Communications Advertising Mobile Entertainment
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