LIFE.com Partners With Animoto to Present Online Video Galleries

NEW YORK, Oct. 30 /PRNewswire/ -- LIFE.com (http://life.com) today announced

that it will now feature animated video galleries of some of its most iconic
and powerful photography, including collections featuring Marilyn Monroe and
the first lunar landing, powered by video creation platform Animoto
(http://animoto.com). Through its partnership with Animoto, users will now
have access to certain LIFE.com photo galleries in video format, letting them
experience some of the world's most classic moments, amazing places and
stunning photography in a whole new way - animated and accompanied by
synchronized, hand-selected music to heighten the images' emotional impact.
This is the first time LIFE.com will feature video on its site, which
currently includes curated photo galleries in several categories, including
news, entertainment and sports.

In addition, LIFE.com will provide Animoto with more than 100 wholly-owned
images from the LIFE Image Collection archives for users to incorporate into
their own Animoto videos. Animoto lets anyone quickly and easily create
professional-quality videos from their own photos, video clips, music and
text. Through this partnership, users can combine classic LIFE images with
their own personal photography to create truly unique videos that can be
shared with family and friends through email, blogs, YouTube, Twitter, social
networks and mobile devices.

"The mission of LIFE.com has always been to share great photography and allow
users to 'see their world' through these images. We are thrilled to expand on
this mission by partnering with Animoto and allowing users to view these
galleries in video format, giving an added layer to the user experience with
music and motion," explained LIFE.com President, Andrew Blau. 

Beginning today, LIFE.com is making a number of videos available on the site,
including  "Being There: VJ Day,"  "Classic NY Yankees,"  "Steve McQueen: King
of Cool," "Grace Kelly's Wedding," "LIFE Goes to France" and Martin Luther
King's "1963 March on Washington." Other videos will be added throughout the
year. 

"The LIFE brand is known for iconic photography and we're honored that
LIFE.com is trusting Animoto's video creation platform to communicate the
stories of their beautiful photo galleries in video format," said Brad
Jefferson, CEO & co-founder of Animoto. "We're equally excited that LIFE.com
is making LIFE photos available on Animoto.com to enhance users' ability to
tell stories through their Animoto videos."

About LIFE.com 

LIFE.com, the largest collection of professional photography available online,
is produced through a joint venture with Time Inc. and Getty Images.  The web
site pairs both companies' expansive photo collections featuring both rarely
seen and iconic photos from the 1850s through today.  More than 8 million
photos are featured on the site with approximately 3,000 new photos from Getty
Images added daily.  

About Animoto

The founders of Animoto Productions(TM) include veterans of the entertainment
industry who share a passion for helping people better share their stories and
express themselves through online media by innovating technologies in the
field of video production. Animoto Productions, founded in August 2006, is
based in New York City with an office in San Francisco. Visit
http://animoto.com.

Animoto, Animoto Productions and Cinematic Artificial Intelligence are
registered trademarks of Animoto Inc. Other names may be trademarks of their
respective owners. 


SOURCE  LIFE.com

Allison Brady, Atomic PR for Animoto, +1-212-699-3648, Allison@atomicpr.com;
Kris Connell, Time Inc. for Life.com, +1-212-522-6312,
kris_connell@timeinc.com; Colleen McMillen, Time Inc. for Life.com,
+1-212-522-1263, colleen_mcmillen@timeinc.com; or Meaghan Smith, Edelman for
Getty Images, +1-212-704-8196, Meaghan.smith@edelman.com