Limbo Announces Agreement with Virgin Mobile USA to Deliver Interactive Services to More Than 5 Million Customers

BURLINGAME, Calif.--(BUSINESS WIRE)--Mobile entertainment community Limbo today announced it has signed a year-long deal with Virgin Mobile USA, Inc. (NYSE:VM - News) to provide exclusive programs to engage and entertain Virgin Mobile USA’s more than five million customers. Monthly and quarterly promotions will be featured through SMS blasts and on VirginXL featuring Limbo’s award-winning interactive mobile content.

“Limbo’s interactive content is producing tangible business results for Virgin Mobile USA, increasing SMS usage among participating customers. Participants indicate an increase in brand affinity and the viral spread is powerful, with over 70% of participants telling at least one friend about the promotion,” said Bob Stohrer, CMO for Virgin Mobile USA.

“Virgin Mobile USA’s customers are some of the most text-savvy in the United States and their irreverent brand is perfect for Limbo’s ‘playground in your pocket’,” added Jonathon Linner, CEO and co-founder of Limbo. “We’re excited to announce this partnership with Virgin Mobile USA and look forward to creating fun and interactive programs for their customers throughout 2008.”

The monthly campaigns have already begun, letting Virgin Mobile USA customers play either Limbo Grab or Limbo Unique via SMS or WAP for the chance to win such prizes as $1,000 cash, a 42” LCD TV or a 2008 convertible Mustang. Official rules for the campaigns with alternative means of entry are available at www.limbo.com/virgin.

About Virgin Mobile USA, Inc.

Virgin Mobile USA (NYSE:VM - News) offers more than five million customers control, flexibility and choice through monthly plans without annual contracts, with national coverage powered by the nationwide Sprint PCS network. Virgin Mobile USA’s full slate of smart, stylish and affordable handsets, including the Wild Card, Super Slice and Flare, are available at top retailers in approximately 40,000 locations nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. J.D. Power and Associates ranked Virgin Mobile USA highest in customer satisfaction among wireless prepaid services in both 2006 and 2007, and its customers report a 90% satisfaction rate. Virgin Mobile USA contributes a portion of profits from downloadable content to The RE*Generation, its pro-social initiative to help homeless youth, and provides postage-paid return envelopes in every new package for customers to recycle old phones.

About Limbo

Limbo (www.limbo.com) is the world’s largest mobile entertainment community. The company leverages its patent-pending platform – which includes SMS, mobile web, mobile video, web, and email – to seamlessly integrate brands throughout unique games, content and community. The Limbo platform delivers over 50 branded interactions per consumer as well as provides unparalleled increases in purchase intent. The award-winning, privately held company, headquartered in Burlingame, Calif., and is backed by three of the world’s top venture capital funds: Azure Capital Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and New Enterprises Associates (www.nea.com).

Contact:

LimboStacy Geagan Wagner, 650-235-5980Corporate Communicationstacy@limbo.comorVirgin Mobile USACorinne Nosal, 908-607-4235Corporate Communicationcorinne.nosal@virginmobileusa.com

Source: Limbo