LiveWire Mobile Powers North America's First Fully Integrated Multi-Content Storefront for Bell Mobility

LiveWire Mobile, Inc. (Pinksheets: LVWR), a leading provider of mobile managed personalization services, today announced an industry first mobile storefront that integrates full-track music, ringtones, wallpapers, games, applications and ringback tones for Bell Mobility. The new download storefront enables Bell to eliminate individual service silos, helping them reduce operating expenses while providing their clients with an innovative mobile experience. Bell's clients now enjoy enhanced shopping functionality including personalized recommendations, intuitive search and artist-based bundling.

"The Bell Mobility download store signifies the evolutionary path that today's on-portal storefronts must follow to remain competitive and build value with their subscribers," said Joel Hughes, chairman and chief executive officer of LiveWire Mobile. "It also addresses the changing landscape of mobile entertainment and the increasing subscriber demand for a unified content service."

"Bell Mobility worked closely with LiveWire Mobile to design a next-generation mobile storefront that delivers a comprehensive managed service," said Nauby Jacob, Bell Mobility's vice president of user experience and content. "With the first truly integrated storefront in North America, Bell Mobility continues to offer our customers unrivalled, leading edge, multi-content services, now through a streamlined discovery and purchase experience."

The LiveWire Mobile storefront Web and WAP solution for Bell is designed to consolidate traditional service and content silos, delivering an integrated set of functionality across all media types. Its seamless deployment, management and merchandising feature set improves the user experience and includes micro content sites, subscription support, catalog management, multimedia bundles, promotional pricing, campaign management, reporting and analytics. Additionally, its open set of APIs makes storefront features and technologies available to third-party application providers and portals.

LiveWire Mobile also manages Bell Mobility's full-track service originally launched in 2005.

About LiveWire Mobile

LiveWire Mobile, Inc. (Pinksheets: LVWR) is a leading provider of managed personalization services for mobile operators. LiveWire Mobile's integrated suite of music and video services includes ringback tones, ringtones and full track downloads, as well as dedicated content and service marketing. LiveWire Mobile makes mobile personalization services easier to use and helps operators drive service usage and adoption. For more information, please visit www.livewiremobile.com.

LiveWire Mobile is a trademark of LiveWire Mobile, Inc. Other trademarks are properties of their respective owners.

Statements other than historical facts included or referred to in this Press Release are forward-looking statements including statements about the Company's customer relationships, and products and services. These statements are based on management's expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to our ability to expand and maintain our relationships with existing customers and attract new customers, uncertainties regarding the performance of our products and services including, without limitation, the integrated storefront, market acceptance of our products and services and other risks. We encourage you to read our Annual Report for the year ended December 31, 2008 and other public disclosures for certain additional risk factors. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.