Loopt Hits the Windows® Phone Marketplace

Location-Based Social Application Takes Hold of Windows® Phone 7’s On-the-Fly Updates, Making It Simple to Connect with Friends While Out and About

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Loopt, the mobile connection to people and places around you, today announced it has launched Loopt in the Windows® Phone Marketplace. This version of Loopt was specifically designed to take full advantage of Windows Phone 7’s unique user experience.

With this application, people can instantly see what’s going on around you, right now, and connect with friends face-to-face. Without even opening Loopt, the Windows® Phone Live Tiles constantly update with friends’ locations, comments and “Pings.” Loopt has a unique ability to bring out the unexpected – like uncovering the people you know and popular places around you – creating social serendipity.

Features of the Windows Phone 7 Loopt app include:

• Social map - See where your friends are right now on a map; discover places your friends like to visit.
• Updates and photos - Quickly share your updates with friends, and optionally include photos with your updates. Also, check out friends’ photos and places they’ve been, and view their updates as they move around town.
• Ping friends - Instead of going through the hassle of sending mass “Where are you?” text message, have friends connect with you on Loopt and “Ping” them when you want to meet up. When they respond (with a “Pong”), your map will light up with friends’ locations and updates. In less than a minute, you find out where your friends are, and you can arrange to get together.
• Privacy controls - Only share your location with the people you want, when you want. Privacy is a fundamental design and functional priority for Loopt.

“The Windows Phone 7 Loopt app is distinctly different from any version we’ve made,” said Sam Altman, co-founder and CEO of Loopt. “Microsoft has created a smartphone experience that lets people get out of their phones and back to their lives. Loopt is all about using your phone as a tool to get out, find friends and socialize, and with this phone, Microsoft has opened up a new window into that valuable, social information.”

“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “Loopt is a great example of the kind of rich applications that people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.

For a sneak peek at the look and feel of the Windows Phone 7 Loopt app, check out a demo here.

Loopt is a free application now available for download from the Windows Phone Marketplace.

About Loopt

Loopt is the mobile connection to people and places around you. Loopt produces a suite of mobile applications including Loopt, Loopt Star and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones to help users find and enjoy the friends, places and events around them right now. Phones with Loopt include the iPhone, Android, BlackBerry and Windows Phone 7 (see www.loopt.com/phones for all supported handsets.) The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt applications offer a variety of effective and intuitive privacy controls. Find Loopt at www.loopt.com, www.twitter.com/loopt and www.facebook.com/loopt

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CONTACT:

Loopt, Inc.
Sharon Howell, 650-230-6069
press@loopt.com

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