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Ludia and FremantleMedia Enterprises Announces The Price is Right HD for iPad Available Now on the App Store

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Posted September 15, 2010

MONTREAL--(BUSINESS WIRE)-- Interactive entertainment company Ludia and FremantleMedia Enterprises (FME) today announced the availability of The Price Is Right HD for iPad® on the App Store. Now iPad users can “COME ON DOWN!” to an unparalleled The Price Is Right experience, enhanced with stunning new HD graphics and incorporating Multi-Touch game play. Incorporating all the familiar elements of the beloved TV game show, The Price Is Right HD for iPad puts players in Contestant’s Row to bid on items in order to earn a shot at playing popular pricing games, try their luck at spinning The Big Wheel, and experience the winner-takes-all tension of the Showcase.

The Price Is Right is one of Ludia’s most successful titles across platforms, and we are thrilled to now bring it to iPad owners in HD,” said Alex Thabet, Founder and CEO of Ludia Inc. “Game show fans can now enjoy immersive and engaging The Price Is Right fun anywhere, thanks to the iPad’s advanced capabilities.”

The Price Is Right HD features:

  • Eye-popping HD graphics designed and optimized for the iPad.
  • Two game modes: single player and multiplayer.
  • Favorite pricing games to play including Plinko, Cliff Hangers, Punch-a-Bunch & many more.
  • Authentic stages, Big Wheel, and other game elements combine with familiar music and Rich Fields as announcer to create a true-to-show experience.
  • Customizable 3D player avatars: choose hairstyles, clothing, accessories and more.
  • Unlock bonus items as a reward for progress in the game.

“After more than 38 successful years on the air, the Emmy-award winning The Price Is Right is still one of the most popular game show franchises,” added Olivier Delfosse, Director of Interactive for program licensor FME. “It’s exciting to continue to expand it to the latest revolutionary devices such as the iPad.”

The Price Is Right HD for iPad is available for $4.99 on the App Store or at www.itunes.com/appstore/.

About Ludia Inc.

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including The Amazing Race™, American Idol®, The Bachelor & The Bachelorette, Family Feud®, Hell's Kitchen™, Hollywood Squares™, Press Your Luck, The Price Is Right™, Where’s Waldo?® and Who Wants To Be A Millionaire.

www.ludia.com

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA

FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

About FREMANTLEMEDIA NORTH AMERICA

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon “American Idol” (FOX), “America’s Got Talent” (NBC), “What Chilli Wants” (VH1), “Kirstie Alley’s BIG LIFE” (A&E), “Downfall” (ABC), “Let’s Make A Deal” (CBS), “Family Feud” (syn), “The Price Is Right” (CBS), and the much-anticipated “The X Factor” (FOX) for Fall 2011.

About "THE PRICE IS RIGHT"

The Price Is Right, the longest-running game show in television history, is hosted by Drew Carey and produced by FremantleMedia North America, The Price Is Right is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

Trademarks belong to their respective owners.



CONTACT:

Ludia
Eva Jando, 514-313-3370
eva@ludia.com
or
FremantleMedia Enterprises
Belinda Thomas, +44 (0)20 7691 6911
Sr. PR Manager
belinda.thomas@fremantlemedia.com

KEYWORDS:   United States  North America  Canada  New York

INDUSTRY KEYWORDS:   Women  Entertainment  Technology  Consumer Electronics  General Entertainment  Mobile/Wireless  Mobile Entertainment  Consumer  Men

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