Maryland Lottery Goes Mobile with Acuity Mobile-Powered Initiative

Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today announced it has been selected to power a complete mobile marketing initiative for the Maryland Lottery. The Maryland Lottery Mobile program offers subscribers announcements on new games, promotions and jackpots.

"Mobile devices are becoming increasingly popular and powerful," said Maryland Lottery Director Buddy Roogow. "With so many Maryland Lottery players on the go, it makes perfect sense to partner with a company like Acuity to deliver the most up-to-date Lottery news and information."

Maryland Lottery Mobile is an opt-in text messaging (SMS) program. Subscribers are alerted to new games and promotions, updates to specific Lottery games, jackpot announcements and more. Users can register for Maryland Lottery Mobile on mdlottery.com or by texting PLAY to short-code 635688 (MDLOTT).

"We're excited to help the Maryland Lottery reach their customers with timely information in the exciting mobile medium," said Alan Sultan, president of Acuity Mobile. "We look forward to helping the Maryland Lottery build momentum in the mobile channel and expanding the reach of their brand and games."

About Acuity Mobile

Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance(TM) -- the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.