mBlox Introduces Secure Text Product for Mobile Delivery of Personal and Private Information

Offers Powerful Encryption Controls to Retailers and Compliance-Heavy Firms in Financial Services and Healthcare

ORLANDO, Fla.--(BUSINESS WIRE)-- mBlox, the world's largest mobile transaction network, today announced the launch of the industry’s first secure text product for enterprises in both consumer goods and services and compliance-heavy industries. The mBlox product enables firms in areas such as retail, financial services, and healthcare to send secure text messages that appear in a user’s regular SMS in-box on their mobile device. Firms can set controls for time-defined expiration of text messages and can also use their own encryption controls to tailor privacy and security of transmission.

The secure text product has been optimized for enterprises that manage private information, including the secure distribution of PIN numbers and virtual credit/debit cards; patient health information, and consumer purchase data for the delivery of rebates, store discounts, or cash value via mobile devices.

The secure text product is the first in a suite of products to emanate from the recently-launched mBlox mobile app enabling services designed to provide leading brands with unprecedented levels of one-on-one communication and analytics capabilities. The secure text product leverages powerful geolocation features for mobile purchases, and provides two-way, end-to-end encrypted messaging (up to 2048 bits), with proof of delivery and read receipts. Enterprises can send secure messages via a mobile carrier network, or via the SMS data channel; establish a secure inbox on a user’s device, and can exceed the standard 160-character limit for text messages without dividing the message. The product incorporates a sophisticated SMS push wake-up feature that delivers a message even if a device application is offline.

Built using the industry’s first secure, cloud-based app enabling services, the mBlox secure text product leverages mBlox’s network expertise and fosters a new kind of consumer relationship for enterprises and brands. These app-enabling services offer richer, more personal and relevant one-to-one interactions between large brands and users of smartphones and tablet computers than previously available.

“Our multi-year investment in and build-out of efficient, cloud-based networking services is yielding next-generation products,” said Andrew Dark, CEO of mBlox. “The secure text offering delivers a highly-differentiated solution, providing customers with a robust, secure mobile information delivery enabler for sectors working with mobile payments and other forms of secure data. The delivery of the secure text can be as transparent to the user as any other SMS they would receive on their mobile device. Through our ongoing investment in the security of our systems, we can deliver maximum value to large brands through our highly reliable and secure mobile transaction network.”

About mBlox

Founded in 1999, mBlox is the leader in mobile transactions, managing a global network that operates in more than 180 countries and maintains more than 650 mobile operator connections. mBlox accelerates mobile payments and enables rich mobile interaction and communication between brands and consumers. The company performed 4.4 billion mobile transactions in 2010, working with a wide range of customers, including financial institutions, transportation firms, media companies, and consumer brands.

CONTACT:

Chris Pfaff Tech/Media LLC
Chris Pfaff, 201-218-0262
chris@chrispfafftechmedia.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:   Technology  Internet  Networks  Software  Security  Mobile/Wireless  Professional Services  Banking  Finance

MEDIA: