mBlox Partners With SinglePoint to Provide SMS Advertising Solutions

Multiple benefits include offsetting messaging costs, additional revenue streams, and an ad revenue share bonus

SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)-- mBlox, the world's largest mobile transaction network, today announced that it has partnered with SinglePoint, a leading provider of mobile advertising services, to offer SMS advertising solutions in the United States. mBlox’s world class messaging delivery capabilities, combined with SinglePoint’s network of premium advertisers, bring advertisers and publishers together to increase their revenue opportunities.

Through this collaboration, mBlox clients can now gain access to leading advertisers who place ads in the unused characters of outgoing text messages, creating a revenue stream which can offset program operating costs, while also generating positive associations with marquee brands.

Along with mBlox’s expertise in providing a secure delivery network, SinglePoint’s easy-to-use web interface allows publishers to manage inventory, and access reporting tools crucial to monitoring campaign success while maintaining complete control of their programs.

Through this strategic alliance and the commitment to provide market-leading services, qualifying publishers who use the mBlox network will also receive an ad revenue share bonus.

Brian Johnson, senior vice president of global sales, mBlox, comments: “Mobile advertising has witnessed staggering growth over the last year. The combination of the ubiquity and reach of SMS with mBlox’s large customer base provides the perfect formula for advertisers to reach more consumers in new and effective ways. We are delighted to be working with SinglePoint to offer our customers a best-in-class ad insertion service, with the additional upside of a preferential revenue share.”

Gowri Shankar, CEO, SinglePoint adds: “mBlox has been at the core of the mobile industry for over a decade and is well-known for its reliable mobile messaging delivery and innovative partner network. We look forward to a successful collaboration of expertise that delivers a simple yet profitable solution for our clients.”

About mBlox

Founded in 1999, mBlox is the leader in mobile transactions, managing a global network that operates in more than 180 countries and maintains more than 650 mobile operator connections. mBlox accelerates mobile payments and enables rich mobile interaction and communication between brands and consumers. The company performed 4.4 billion mobile transactions in 2010, working with a wide range of customers, including financial institutions, transportation firms, media companies, and consumer brands.

About SinglePoint:

SinglePoint enables brands, agencies, and publishers to connect with upwards of 300 million wireless subscribers. SinglePoint's full suite of products and services facilitates publishers to monetize their mobile messaging traffic and advertisers to access premium inventory to rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment/media companies, brand managers, advertising agencies and mobile networks.

CONTACT:

For mBlox
Claire Lorimer, + 44 (0)20 7608 4667
mBloxUK@hotwirepr.com

KEYWORDS:   United Kingdom  United States  Europe  North America  California

INDUSTRY KEYWORDS:   Technology  Internet  Software  Telecommunications  Mobile/Wireless  Communications  Advertising  Marketing

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