Media Layers And uVuMobile Notch Up The Market With A Joint Solution For Advertising Over Mobile Streaming Media

Media Layers, the pioneer in real-time personalized, cross-channel and
cross-media mobile advertising, and uVuMobile, Inc. (OTCBB: UVUM) a
leading provider of mobile video and audio delivery services, today
announced the launch of a joint mobile advertising offering. Based on
Media Layers’ SMART solution, uVuMobile
customers can now provide their subscribers with highly targeted video
and audio on- and off-portal mobile advertising. Combining SMART’s
innovative real-time personalization technology with uVuMobile's robust
content delivery network and top-notch content offering. This joint
mobile advertising solution will deliver end-users a highly relevant and
exciting content experience.

Implementations are already underway for services such as video and
audio advertising over Mobile Radio channels and video advertising over
streaming video, both live and on-demand. This joint mobile advertising
solution is now available to all uVuMobile customers providing them the
flexibility to place ads before, during or after the chosen content,
either as an overlay, split-video image, or other options that optimize
the user experience.

Media Layers’ comprehensive SMART
solution provides operators and service providers a framework for
managing the complete advertising cycle while maximizing the value of
mobile ad space. With advanced built-in automatic predictive analytics
tools, advertisers will be able to realize the highest rate of return on
their investment (ROI).

“We are thrilled to join forces with uVuMobile
to create this innovative offering,” said
Media Layers CEO, Noam Man-El. “Media Layers
is a pioneer in real time, rich-media ad management. Together with
uVuMobile's extensive content delivery network and rich portfolio of
content partners, we bring to the market a comprehensive offering for
creating, managing and monetizing premium mobile ad space, while
providing advertisers with unique new channels to target their audience.”

Bill Loughman, uVuMobile's CEO, commented: “Mobile
Advertising is essential for the establishment of sustainable business
models that enable rich-media mobile content to reach mass market usage.
Partnering with Media Layers enables us to offer our customers a very
comprehensive and unique offering that opens up new business models
ensuring an optimal user experience. Utilizing SMART’s
real-time approach, users are targeted with ads that are relevant and
valuable to them, which translates into the highest satisfaction and
response rates. For the advertisers and service providers, this means
superior ROI and maximum revenues, respectively.”

About Media Layers

Media Layers is the world pioneer in real-time, personalized, rich media
mobile advertising. The Company's SMART solution provides a
"one-stop-shop" synchronizing players across the entire value chain –
mobile operators, advertisers and content providers –
enabling the targeting of users with highly relevant, valuable video and
other rich media ads.

SMART, an end-to-end, 3-layered solution, encompasses mobile
advertising’s three key elements –
end users, advertising campaigns and rich media. SMART uniquely
manages the entire advertising process in real time. Based on dynamic
predictive modeling tools, it provides the most accurate targeting,
while maximizing relevance and end-user value. This unique real-time
approach, combined with innovative video and rich media technology,
provides an exciting, high-value user experience leading to new revenue
streams for mobile operators and service providers and superior ROI for
advertisers and brands. For more information please visit www.mlayers.com.

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized,
interactive entertainment content anytime and anywhere on media-enabled
devices by offering a full suite of products that effectively deliver
video and audio content to mobile handsets. uVuMobile provides back-end
media hosting, application development, mobile marketing, messaging,
content aggregation, billing, advertising and other services directed
towards the mobile business-to-business market. These services are now
available to entertainment brands, carriers, developers, aggregators,
distribution partners and other players in the mobile value chain.
uVuMobile now offers ad supported and white label mobile video services.
For additional information, please visit www.uvumobile.com.