MediaFLO Technologies Powers In-Vehicle Mobile TV Demo at NAB 2008

Qualcomm Incorporated (Nasdaq: QCOM),
a leading developer and innovator of advanced wireless technologies and
data solutions, today unveiled the first-ever MediaFLOâ„¢ technology
demonstration broadcast over the air to an in-vehicle entertainment
system. The innovative mobile
TV demonstration shows the flexibility of the MediaFLO platform as well
as the exciting and unique delivery methods it can enable in a wide
variety of scenarios.

The in-vehicle demonstration features a sport-utility vehicle
outfitted with two rear headrest television screens with VGA
resolution. The MediaFLO receiver, integrated in the rear center
console, will receive live streaming television broadcasts on the
MediaFLO platform at QVGA resolution. The center console controller
allows users to launch the electronic channel guide, change channels
and access optional features of the MediaFLO System.

“This proof-of-concept demonstration further illustrates the
business potential of the MediaFLO platform and the diverse range of
inventive mobile broadcast solutions that can be supported. MediaFLO
was purpose-built for mobility
and speed, making it an ideal platform upon which to build a
cost-effective in-vehicle solution that can deployed on a mass-market
scale,” said Neville Meijers, senior vice president and general manager
of Qualcomm MediaFLO Technologies.

MediaFLO enables a rich mobile multimedia experience comprising high-quality video, audio, data and interactive
services. Since the MediaFLO platform employs a dedicated mobile
broadcast network, it does not require direct line-of-sight, unlike
satellite-based TV transmissions, and video quality and signal strength
won’t be compromised in crowded metropolitan areas. Furthermore, the
platform has been designed for superior mobile reception and can
operate efficiently under normal driving conditions on roads and
freeways.

The MediaFLO in-vehicle demonstration can be seen at the MediaFLO booth (Central Hall, #C2946) at the National Associated of Broadcasters (NAB) show, April 14 - 17 in Las Vegas, Nevada.

MediaFLO is a mobile broadcast platform for the delivery of
high-quality entertainment and information, including streaming video
and audio, Clipcastingâ„¢ media, IP datacasting and interactive services.
FLOâ„¢ is an open, globally recognized air interface technology
standardized by the Telecommunications Industry Association (TIA) and
recommended by ITU-R for the broadcasting of multimedia and data
applications. Invented for mobility, MediaFLO is designed to increase
capacity and coverage, as well as reduce costs for multimedia content
delivery to mobile devices. More information about MediaFLO is
available at www.mediaflo.com.