Free Newsletter
MediaFLO USA Brings 300+ Live College Basketball Games to Mobile Phones with FLO TV
MediaFLO USA today announced that it will feature more than 300 live
college basketball games this season -- including the Men's College
Basketball Tournament games -- through its FLO TV(TM) service, giving
sports enthusiasts the flexibility to catch all of the action anytime,
anywhere from the convenience of their mobile phones.
Together with its content partners CBS Mobile, ESPN Mobile TV and
FOX Mobile, MediaFLO will continue to provide live coverage of many of
the top ranked men's college basketball match-ups for the rest of the
2008 season, including championship games across all major conferences.
Additionally, MediaFLO USA will deliver live coverage of more than 25
women's college basketball games, including the Conference and Division
1 and 2 Championship games.
"MediaFLO USA is changing the way sports fans watch sporting events
by giving them the flexibility to watch the biggest games and
tournaments of the year with stunning video and audio quality, right
from the convenience of their mobile phones," said Gina Lombardi,
president, MediaFLO USA. "With a compelling lineup of some of the most
highly anticipated big-time match-ups of the season, we're excited to
give the huge base of college basketball fans a new, innovative way to
see the game when they can't be in front of their TVs or live at the
event."
The regular season hoops excitement began on November 11 with
match-ups featuring Monmouth vs. Seton Hall, and University of Missouri
- Kansas City vs. Kansas. Other not-to-be-missed men's college
basketball games scheduled to air on FLO TV include:
* Georgetown vs. Marquette (3/1/08) - CBS Mobile
* Kentucky vs. Tennessee (3/2/08) - CBS Mobile
* Louisville vs. Georgetown (3/8/08) - CBS Mobile
* UNC vs. Duke (3/8/08) - ESPN Mobile TV
* Oklahoma vs. Texas (3/9/08) - ESPN Mobile TV
* Big East Title Game (3/15/08) - ESPN Mobile TV
* ACC Title Game (3/16/08) - ESPN Mobile TV
* Big 12 Title Game (3/16/08) - ESPN Mobile TV
* Programming is subject to change.
In addition to the men's college basketball season, FLO TV will
offer sports enthusiasts an unrivalled array of sports programming
throughout 2008. FLO TV "firsts" include the 2007 broadcasts of
Wimbledon, NASCAR, Women's and Senior's U.S. Open, major league soccer
-- including the Under-20 FIFA World Cup -- action sports such as the X
Games, AST Dew Tour and Right Guard Open, arena football, and college
sports such as beach volleyball, softball, weightlifting, wakeboarding,
snowboarding and lacrosse.
Since launching FLO TV service in March 2007, it has delivered close
to 2,000 hours of live sporting event coverage ranging from the U.S.
Open, college football, and men's professional basketball games to
English Premier League soccer, MLS soccer, X Games, NASCAR Racing, and
tennis from Wimbledon. MediaFLO continues to add new sports
programming, working closely with the industry's best content providers
to bring the most relevant, fresh TV content to mobile phones.
MediaFLO also recently introduced its spring programming lineup,
which features some of the season's most highly anticipated premieres,
including "UnHitched" (FOX Mobile), and "Lipstick Jungle" (NBC2Go).
Primetime favorites including "Jericho," "Survivor," and "Big Brother"
(CBS Mobile); "Are You Smarter Than a Fifth Grader" and "Back to You"
(FOX Mobile); "Medium" (NBC2Go); and "The Hills" extended season (MTV)
are also returning to FLO TV with new episodes.
All programs featured on FLO TV are available to consumers through a
leading wireless carrier in more than 50 major metropolitan areas
nationwide, including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles,
New York, Seattle and Washington, D.C. To learn more about FLO TV,
please visit http://www.flotv.com/.
About MediaFLO USA, Inc.
MediaFLO USA, Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning
MediaFLO USA mobile entertainment service, called FLO TV, offers
full-length simulcast and time-shifted programming from the world's
best entertainment brands, including CBS, CSTV, CBS News, Comedy
Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC, NBC Sports, NBC
News, CNBC, MSNBC, NickToons and Nickelodeon. Based in San Diego,
Calif., MediaFLO USA is a wholly owned subsidiary of Qualcomm
Incorporated. Further information is available at
http://www.mediaflousa.com/ and http://www.flotv.com/.
Qualcomm is a registered trademark of Qualcomm Incorporated.
MediaFLO and FLO TV are trademarks of Qualcomm Incorporated. All other
trademarks are the property of their respective owners.
Qualcomm Contacts:
Melinda Hutcheon, MediaFLO USA Inc.
Phone: 1-858-651-7334
Email: melindah@mediaflousa.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com

