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MediaFLO USA, ESPN Mobile TV and NBC Sports on NBC 2Go Bring Live Grand Slam Tennis From Wimbledon to Mobile Phones Across Ameri

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Posted June 23, 2008

MediaFLO USA, a wholly
owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), ESPN on ESPN
Mobile TV, and NBC Sports on NBC 2Go will provide comprehensive live
coverage of championship tennis from Wimbledon, one of the world's greatest
sports events, on the award-winning FLO TV(TM) service, June 23 - July 6,
2008. Available to AT&T subscribers as AT&T Mobile TV with FLO, the FLO TV
service will let sports fans watch in stunning clarity all of the
excitement from London's All England Lawn Tennis Club, live on AT&T
devices, including the LG Vu and the Samsung Access.

Just days after bringing mobile consumers five thrilling days of U.S.
Open coverage on the FLO TV service, ESPN on ESPN Mobile TV and NBC Sports
on NBC 2Go will provide MediaFLO USA with a combined 119 hours of live
video coverage from Wimbledon starting with the opening match on Monday,
June 23 and concluding with championship finals matches on Sunday, July 6
(all times Eastern):

 

-- Monday, June 23
o ESPN Mobile TV: 7 a.m. - 5 p.m.

-- Tuesday, June 24
o ESPN Mobile TV: 7 a.m. - 5:30 p.m.

-- Wednesday, June 25
o ESPN Mobile TV: 7 a.m. - 5 p.m.

-- Thursday, June 26
o ESPN Mobile TV: 7 a.m. - 12 p.m.

-- Friday, June 27
o ESPN Mobile TV: 7 a.m. - 3 p.m.

-- Saturday, June 28
o ESPN Mobile TV: 8 a.m. - 12 p.m.
o NBC Sports on NBC 2Go: 12 p.m. - 3 p.m.

-- Sunday, June 29
o NBC Sports on NBC 2Go: 12 p.m. - 3p.m.

-- Monday, June 30
o ESPN Mobile TV: 7 a.m. - 10 a.m.
o NBC Sports on NBC 2Go: 10 a.m. - 1 p.m. & 11:35 p.m. - 11:50 p.m.

-- Tuesday, July 1 (Ladies' Singles Quarter-Finals)
o ESPN Mobile TV: 7 a.m. - 10 a.m.
o NBC Sports on NBC 2Go: 10 a.m. - 1 p.m. & 11:35 p.m. - 11:50 p.m.

-- Wednesday, July 2 (Men's Singles Quarter-Finals)
o ESPN Mobile TV: 7 a.m. - 10 a.m.
o NBC Sports on NBC 2Go: 10 a.m. - 1 p.m. & 11:35 p.m. - 11:50 p.m.

-- Thursday, July 3 (Ladies' Singles Semi-Finals, Championship Doubles
Semi-Finals)
o ESPN Mobile TV: 7 a.m. - 12 p.m.
o NBC Sports on NBC 2Go: 12 p.m. - 5 p.m. & 11:35 p.m. - 11:50 p.m.

-- Friday, July 4 (Men's Singles Semi-Finals, Championship Doubles
Semi-Finals)
o ESPN Mobile TV: 7 a.m. - 12 p.m.
o NBC Sports on NBC 2Go: 12 p.m. - 5 p.m. & 11:35 p.m. - 12:05 a.m.

-- Saturday, July 5 (Ladies' Singles Final, Men's Doubles Final, Ladies'
Doubles Final)
o NBC Sports on NBC 2Go: 9 a.m. - 2 p.m.

-- Sunday, July 6 (Men's Singles Finals, Mixed Doubles Final)
o NBC Sports on NBC 2Go: 9 a.m. - 3 p.m.


*All programming is subject to change.
NBC Sports' Wimbledon coverage will also be available on local NBC
stations.

"Wimbledon is one of the most exciting sports events of the year for
tennis fans around the world, and now these fans can catch all of the aces,
backhands, drop shots and volleys from this historic championship live on
their mobile phones with our award-winning FLO TV service," said Gina
Lombardi, president of MediaFLO USA. "By embracing this revolutionary
entertainment medium, ESPN and NBC Sports are pioneering new ways for
consumers to stay connected and engaged with their favorite sports wherever
they go."

"The mobile experience is about keeping consumers connected to the
people and events they care about most," said Mark Collins, vice president,
consumer products, AT&T's wireless unit. "We are pleased that our customers
will be able to enjoy the most prestigious tennis event in the world --
live and in color -- on their AT&T phones."

In addition to The Championships, Wimbledon, MediaFLO USA will continue
to bring sports fans an unrivalled array of high-quality sports programming
from CBS, ESPN, FOX and NBC Sports on NBC 2Go throughout the year. Since
launching the FLO TV service in March 2007, MediaFLO USA has delivered more
than 3,000 hours of live sports coverage to mobile phones. MediaFLO USA
will feature several not-to-be-missed sports events throughout the summer.
Stay tuned for programming details or visit http://www.flotv.com for
updates.

The FLO TV service, available to consumers as AT&T Mobile TV, features
an impressive lineup of primetime, news, entertainment and children's
content from leading entertainment brands such as CBS, CBS College Sports,
CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2GO,
NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Recent
programming highlights include "CSI" (CBS Mobile), "The Hills" and "Real
World: Hollywood Season 20" (MTV), "Bones" (FOX Mobile), NBC's "30 Rock"
and more.

All programs on the FLO TV service are available to consumers through
AT&T Mobile TV in 58 major metropolitan areas nationwide, including
Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, San Diego,
Seattle and Washington, D.C., among others. Consumers can learn more about
the FLO TV service by visiting http://www.flotv.com,
http://www.mediaflousa.com, http://www.att.com/mobiletv, or by stopping by
local AT&T stores.

About MediaFLO USA, Inc.

MediaFLO USA, Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning FLO TV
service from MediaFLO USA offers full-length simulcast and time-shifted
programming from the world's best entertainment brands, including CBS, CBS
College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports,
MTV, NBC 2Go, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and
Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned
subsidiary of Qualcomm Incorporated.

Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO,
MediaFLO USA, FLO, with FLO, and FLO TV are trademarks of Qualcomm
Incorporated. All other trademarks are the property of their respective
owners.

 


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