Mike Navarre Joins Mobile Entertainment Forum as GM Americas

The Mobile Entertainment Forum (MEF), the global trade association for the mobile media industry has appointed Mike Navarre as general manager, MEF Americas. In this role, he will promote the MEF charter to accelerate mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

"We are very pleased to welcome Mike Navarre to the MEF team," said Jim Beddows, chair, MEF Americas. "As we lead the push to drive mobile entertainment adoption and promote industry best practices, Mike will aid in our localization efforts by tackling industry challenges and promoting key initiatives including the mobile value chain analysis, content sales reporting and mobile video."

Mr. Navarre brings 20 years experience in sales and marketing on behalf of companies that range from big media to trade media. In his previous role at ContentNext Media, Mr. Navarre handled advertising and event marketing for clients making the transition from traditional to digital media. He brings an extensive trade and digital media background that encompasses alliances at CTIA, CES, NATPE, NAB, as well as experience helping to build industry-leading publications and conferences.

"MEF continues to grow strongly worldwide, and our contribution to the development of the industry in the United States is crucial," said Andrew Bud, executive chairman, MEF. "Mike's appointment will drive the Americas focus for MEF's global agenda of competitive advantage to members through information, value-chain improvement and regulatory engagement."

"As mobile becomes of utmost strategic importance for content companies, I'm thrilled to work on behalf of MEF members at this exciting time," said Mike Navarre, GM Americas of MEF. "I've attended MEF events since 2002, and have witnessed how the organization serves as a vital cog in delivering consumers the handheld interaction with their games, music, entertainment, and even social connections. I'm excited to work with MEF member companies, the MEF America's Board of Directors and other industry leaders to help support the opportunity for content to thrive in the mobile entertainment ecosystem."

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum was formed in 2000 to represent companies throughout the entire mobile entertainment value chain. As the global trade association of the mobile media industry, MEF works on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly expanded EMEA branch, MEF's network of members represents a veritable 'Who's Who' of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: