Free Newsletter
mippin.com Set to Revolutionise Getting Internet Information on a Mobile Phone
ÂÂ
LONDON, October 11 /PRNewswire/ -- A new service called 'Mippin', aimed at cell phone users who can access the internet from their handset, is launched today by Refresh Mobile. People can now browse and read their favourite content, including news, blogs, weather, horoscopes, sport, business and lifestyle information, in a format that is perfect for the smaller 'phone screen.
Mippin automatically remembers personal preferences, creating 'My Mippin' profiles so that consumers can reach content again with just a click. The service features 'Mipplets' - small applications that are elegant and functional - for quick access to weather, horoscopes and other personalized information.
Cell phone users will face less scrolling, clicking and exploring sites that are poorly configured for the mobile's small screen. By simply bookmarking mippin.com in cell phone browsers - Mippin delivers favourite web content.
Mippin serves the increasing demand for Web 2.0 collaboration and sharing, allowing users to interact with content by voting on it or sharing via SMS text, email and social networking sites such as Twitter.
The service is free to consumers and to publishers and content owners. Publishers are also able to create branded mobile versions of their own content - whether blogs or large branded web sites - and broaden the reach of their target readerships.
Advertising can be inserted into 'Mippsites', providing the publisher with financial return and advertisers with highly targeted inventory. Mippin presents a new way to distribute digital content to millions of mobile phone users globally via the mobile internet.
Thousands of publishers are already featured on Mippin.com, and hundreds more are being added every day. Ranging from news, sports, entertainment, technology, to lifestyle and music and more, including niche-specific sites - allowing people to keep updated on trade & industry news, on the go. Mippin includes GQ, Maxim, Glamour, OK, T3, BBC News as well as popular blogs such as Boing Boing, Perez Hilton, TechCrunch and Engadget.
Refresh Mobile was the company behind the award-winning Mobizines launched in 2005 and is part of Accel Partners portfolio of investments, which numbers many of today's best known new Web 2.0 and technology success stories, including Facebook, RealNetworks, Weeworld & Brightcove.
Contact:
