Mippin launches free mobile games service

Refresh Mobile, the company behind leading mobile portal Mippin, is
pleased to announce that from today it will be providing its users with
access to a portfolio of over 800+ exciting free mobile games.

This is in keeping with a commitment to deliver the best possible free
content experience to all mobile users and in response to a series of
user survey polls requesting games within the Mippin service. The
catalogue of games are provided in partnership with Greystripe, the
pioneering ad-supported mobile games and applications distributor.

The quality of Mippin’s ad-supported games will be as high as those
available from any other service, and the advertising does not
interrupt the game or affect playability. Ads are inserted when a game
is launched and when a user completes a gaming session. Mippin users
will be offered a choice of 200 games at a time with the full set
rotated to a new selection on a regular basis. The games are accessible
to all users without charge through Refresh Mobile’s use of
Greystripe’s AdWRAP Catalogue service.

Robin Jewsbury, Co-Founder of Refresh Mobile says, “We wanted to
continue our philosophy of providing free ad-supported quality content
to our users and Greystripe provides some of the best free games we’ve
seen. Following on from the successful launch of our free video
downloads service, the launch of our games section underlines our
commitment to bringing the best free content to mobile users through a
single mobile portal.”

“Mobile games are rapidly becoming one of the most important social
media types in mobile because they are highly interactive and can drive
users back to the community,” says Alvaro Bravo, VP of Business
Development at Greystripe. “Our partnership with Refresh Mobile shows
how ad-supported mobile content is becoming an integral component to
mobile communities.”

About Greystripe

Greystripe is the world's first ad-supported mobile games and
applications distributor. Greystripe's AdWRAP technology enables:
publishers to gain advertising revenue by serving ads through their
games; advertisers to reach a new mobile audience; and consumers to
download great games for free. The AdWRAP system is protected by a
broad array of patents pending and currently serves ads into more than
800 game titles from 100 publishers supporting over 1,000 handset
models, through 45 AdWRAP Catalog Platform partners. Greystripe was
named a Red Herring Global 100 winner in 2007 and the Under the Radar
Best in Show: Mobility winner in 2006.

About Refresh Mobile

Refresh is the company behind Mippin and the award-winning Mobizines.
The firm is backed by Accel, where it joins many of today’s best known
new technology brands, including Facebook, RealNetworks, WeeWorld,
Brightcove and more.