Mobifusion Brings Oxford University Press to Mobile Markets

Mobifusion, Inc., a global developer and publisher of mobile
applications and technologies, today announced an agreement with Oxford
University Press to create and deliver mobile editions of Oxford’s
world-leading dictionaries to mobile phones and devices through key
wireless operators and other sales channels.

The mobile editions
of Oxford dictionaries produced by Mobifusion are easy-to-navigate,
‘smart’ and complete versions of key dictionaries like the Oxford
American Desk Dictionary and Thesaurus, Concise Oxford English
Dictionary, Concise Oxford Spanish Dictionary and even Concise Canadian
Oxford Dictionary. Also coming soon are Oxford-Hachette French
Dictionary, Oxford-Duden German Dictionary, Oxford-Paravia Italian
Dictionary and Oxford Portuguese Mini-Dictionary.

“Our patented
m-Publishing technology combined with the deep reference content from
Oxford University Press is a perfect match to provide mobilized content
to the consumers,” said Pavan Mandhani, founder and CEO of Mobifusion.
“Oxford is probably the world’s best-known and most respected publisher
who consistently delivers unparalleled quality dictionaries. We are
excited at the prospect of making Oxford an ‘at your fingertips’
standard application for mobile phone users around the world.”

“Oxford
University Press is actively pursuing alternate media for our strong
core titles,” said Evan Schnittman, Vice President, Business
Development at Oxford University Press. “Partnering with Mobifusion
immediately gave us a platform to reach mobile users with a rich
experience of our dictionaries, regardless of their handset, operating
system or platform. Additionally, Mobifusion has been successful in
penetrating the wireless operator markets – allowing our dictionaries
to be sold through the strongest channels possible.”

Oxford
dictionaries from Mobifusion will be available initially from several
US operators, Canada’s leading operator, India’s top wireless operator
and others in select markets in Europe and Asia.

About Mobifusion
Mobifusion
is a leading mobile media content company that partners with top media
and publishing companies to develop and deliver best-selling branded
mobile content products to consumers around the world. The company’s
patented m-publishing technologies provide rich information and
entertainment products across wireless platforms. Mobifusion’s
award-winning products are enjoyed by millions of mobile users and are
available through the world’s top wireless operators and retailers.
Mobifusion is privately held and is headquartered in Fremont, CA, with
additional operations office in New Delhi, India. For more information,
please visit: www.mobifusion.com.

About Oxford University Press
Oxford
University Press is a department of the University of Oxford. It
furthers the University's objective of excellence in research,
scholarship, and education by publishing worldwide. Oxford University
Press had its origins in the information technology revolution of the
late fifteenth century, which began with the invention of printing from
movable type. The first book was printed in Oxford in 1478, only two
years after Caxton set up the first printing press in England. Please
visit http://www.oup.com for further information.