Mobifusion Teams Up With Publishing Leader Houghton Mifflin to Bring Top Titles to the Mobile User

Mobifusion, a global publisher of premium mobile content , today
announced it is releasing a new line of mobile products based on titles
from one of the country’s premier publishers, Houghton Mifflin. The
companies plan to work together with the nation’s top mobile providers
to bring a variety of mobile products designed exclusively for the
unique needs of mobile users – with a focus on top reference
information and children’s titles.

“Houghton Mifflin has a rich list of titles, from top-selling reference
and non-fiction titles to timeless children’s books, that will make
ideal mobile products to meet the growing demands for new and unique
content for mobile users around the world,” said Pavan Mandhani,
Founder and CEO of Mobifusion. “Our innovative technology perfectly
matches Houghton Mifflin’s interest in exploring new ways to deliver
their titles to readers, capitalizing on the ever changing way
consumers want to receive book content and information. We focus on
delivering popular publishing brands and content to the mobile user in
a simple, easy-to-use format that users of any age can easily access.”

“We were attracted to Mobifusion for many reasons, but most importantly
we were particularly impressed with their focus on bringing an enhanced
experience to mobile users across multiple handsets and platforms, said
David Langevin, vice president and director of Electronic Markets at
Houghton Mifflin’s Trade and Reference Division. “In addition,
Mobifusion’s impressive technology offers both scalability and
flexibility that allows them to easily update and add new information
to the mobile products, giving the user the most up-to-date content
available.”

According to Langevin, one of the first titles planned for release will
be Fast Food My Way, by star chef, Jacques Pepin. Fast Food My Way and
other Houghton Mifflin titles including the American Heritage® Student
Science Dictionary and The New Dictionary of Cultural Literacy are
slated for mobile edition release on wireless operators in the USA,
Canada and UK later this year.

About Mobifusion
Mobifusion is a leading mobile media content company that partners with
top media and publishing companies to develop and deliver bestselling
branded mobile content products to consumers around the world. The
company’s patented m-publishing technologies provide rich information
and entertainment products across wireless platforms. Mobifusion’s
award-winning products are enjoyed by millions of mobile users and are
available through the world’s top wireless operators and retailers.
Mobifusion is privately held and is headquartered in Fremont, CA, with
additional operations office in New Delhi, India. For more information,
please visit: www.mobifusion.com.

About Houghton Mifflin
Boston-based Houghton Mifflin Company is one of the leading educational
publishers in the United States, with more than $1.4 billion in sales.
The Company publishes a comprehensive set of educational solutions,
ranging from research-based textbook programs to instructional
technology to standards-based assessments for elementary and secondary
schools and colleges. The Company also publishes an extensive line of
reference works and award-winning fiction and non-fiction for adults
and young readers. In 2006, Houghton Mifflin merged with Riverdeep,
bringing together one of the most respected print publishers with the
leader in interactive courseware. With origins dating back to 1832,
Houghton Mifflin combines its tradition of excellence with a commitment
to innovation. To learn more about Houghton Mifflin, visit www.hmco.com.