Mobile Adult Content Market to Grow to $3.3bn by 2011, Driven by a Strong European Market and New Products for Casual Users

The mobile adult content market is forecast
to grow from its 2006 level of $1.4 billion to over $3.3 billion by
2011 according to Juniper Research latest study. The most lucrative
regional market over that period is expected to be the well developed,
and high priced, European market, with the vast Asia Pacific market
running a close second.

Over the whole 2006 to 2011 period Juniper estimates that mobile adult
entertainment services will generate an impressive $14.5 billion in
revenues, with Europe contributing 39% and Asia Pacific 33%.

What's more the underlying drivers mean that the demand is pretty
constant. Mobile is the latest channel for the distribution of adult
content and with the increasingly rapid roll out of 3G services,
incorporating enhanced mobile video and graphics capabilities, it
promises to be one of the most intriguing. Early market development was
focused on text-based services, but these are rapidly being displaced
by products and services incorporating high quality graphics and video
content. By 2011 video based services will account for over 70% of
mobile adult content market revenues.

Bruce Gibson, Research Director at Juniper Research said: "Adult
content business models have succeeded in other major delivery media:
print, cinema, DVD, PPV TV etc. There is no reason why the mobile
channel should not be equally profitable for adult content industry
players. The mobile channel will provide a different way of presenting
adult content to traditional delivery channels and will reach new
audiences. Mobile is about fun and instant gratification. I think the
biggest opportunity is at the casual and "softer" end of the adult
market - lads in pubs sharing a video clip after a few pints and people
looking for a bit of fun when they have spare time to kill etc - not
the hard core stuff."

For a free whitepaper and further details of the new study 'Mobile
Adult Content: Text, Images & Video, 2006-2011 (third edition)'
visit www.juniperresearch.com. Alternatively contact Michele Ince at telephone +44 (0) 1256 830002/476200.

Juniper Research provides analytical services to the global hi-tech
communications sector, providing analyst reports, consultancy and
industry surveys.