Mobile App Company Applico Secures First Round of Funding to Support Further Growth

Fast Growing Mobile App Company Enables Consumer Brands to Capitalize on Wide Ranging iPhone, Blackberry and Android Opportunities

NEW YORK--(BUSINESS WIRE)-- Applico, a fast growing mobile company creating mobile applications for Fortune 500 companies and consumer brands, announced today that it has closed a first round of funding from private investors. Applico, founded in January 2009 and profitable since inception, intends to use the investment to expand its programming, design and account services teams and to accelerate its market expansion.

“Applico’s success and rapid growth reflects the ability of our developer teams to create mobile apps that best represent our clients’ brand while also incorporating the utility to fully engage mobile users,” said Alex Moazed, CEO and founder of Applico. “We are grateful for the support and demonstration of confidence from our new investors as we develop cutting edge mobile apps that build value for brands and their customers.”

Applico has distinguished itself by strategizing with clients and executing the creation of unique mobile apps that are coordinated with the client's existing marketing initiatives, enabling brands to leverage the consumer marketplace anytime, anywhere. Applico creates wireless apps for all major platforms including the iPhone, Blackberry/RIM, Android and others.

Moazed continued, “The demand for mobile apps continues to explode and Applico differentiates itself with an understanding of the intersection between mobile and the verticals which our clients serve. Through the development of mobile apps and solutions, we help companies understand the mobile app landscape and how to integrate their mobile strategy with their overall marketing plans."

Applico is currently working with consumer brands across a wide spectrum of industries, including automotive, telecommunications, publishing, pharmaceuticals, health and fitness, retail, personal care and hygiene. Applico intends to deploy the funds from the financing to expand into new sectors such as enterprise and specialty apps for the automotive and television industries.

About Applico

Applico specializes in the strategy, design, and development of mobile applications for all major operating systems and platforms including iPhone, Android, RIM, Symbian and Windows Mobile 7. To date, Applico has developed mobile solutions for leading companies and consumer brands including AT&T, General Motors, Pearson Publishing and Rodale. For more information, please visit www.applicoinc.com.

CONTACT:

Media:
GK Communications for Applico
Greg Kalish, 516-665-3292 (o)
gkalish@gkcomms.com

KEYWORDS:   United States  North America  New York

INDUSTRY KEYWORDS:   Technology  Internet  Telecommunications  Mobile/Wireless  Social Media  Communications  Marketing

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