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Mobile DTV Alliance Applauds ICO For Mobile Services Satellite Launch

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The Mobile DTV Alliance announced today that member company ICO
Global Communications (Holdings) Limited (NASDAQ: ICOG) has advanced
mobile digital TV in North America to the next level with the launch
this week of its ICO G1 satellite, designed specifically to deliver
mobile applications. The satellite launched from Cape Canaveral,
Florida, on Monday, April 14. The satellite launch, supported in part
with contributions from three other MDTVA members, makes ICO North
America's first operational Mobile Satellite Services provider
in the S-band.

Market trials for the ICO Mobile Interactive Media (ICO mim)
service will be conducted in Las Vegas and Raleigh-Durham, N.C.,
starting later this summer. NBC Universal will provide content for the
trials.

"This week's launch pushes the mobile DTV industry closer to the
reality of a nationwide mobile TV service network," said Walt
Tamminen, president of the MDTVA. "Our focus is to promote mobile DTV
development and create an ecosystem to support that development. It's
exciting to see ICO tap into the MDTVA ecosystem to take this
pioneering step."

MDTVA member companies Alcatel-Lucent, Harris Corporation and
DiBcom, are part of the ecosystem of suppliers and vendors ICO
assembled for ICO G1.

"ICO G1 is a major step in establishing ICO as America's first
nationwide mobile interactive media company," said Tim Bryan, chief
executive officer of ICO. "In addition to high-quality, live TV
content, we will provide interactive navigation and nationwide
roadside assistance to our customers. While our initial ICO mim
service will be delivered through existing video displays like
in-vehicle screens and laptops, the service will migrate to consumer
electronics, like mobile phones."

The satellite-based ICO mim service combines satellite technology
with ground-based networks, improving the consumer experience and
providing national coverage, Bryan said. The hybrid approach ensures
uninterrupted nationwide coverage.

About the Mobile DTV Alliance

The Mobile DTV Alliance is an open industry consortium that
selects and promotes the best practices and open standards to deliver
premium-quality broadcast television to mobile devices in North
America and globally. Leading companies from across the mobile
business system and entertainment value chain collaborate in the
MDTVA. Sponsor members include Disney, Microsoft and Nokia. For more
information on the Mobile DTV Alliance, please visit
http://www.mdtvalliance.org.

About ICO

ICO Global Communications (Holdings) Limited is a satellite
communications company developing an advanced next-generation hybrid
media system, combining both satellite and terrestrial communications
capabilities. ICO is deploying a mobile interactive media service
known as ICO mim. ICO mim will combine ICO's unique interactive
satellite capability with nationwide coverage to deliver a new level
of navigation, enhanced roadside assistance and the ultimate mobile
video experience, including 10-15 live channels of premium television
content. ICO mim will utilize the DVB-SH worldwide standard for mobile
video services. ICO is based in Reston, Virginia. For more
information, visit www.ico.com.

SOURCE: Mobile DTV Alliance


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