Mobile Marketing Association Membership Reaches New Heights

LONDON & DENVER--(BUSINESS WIRE)--The Mobile Marketing Association (MMA) (www.mmaglobal.com), today announced the addition of 33 new members, bringing its global membership to close to 600 member companies. This signifies a more than 350 percent growth rate in membership in the past two years. With a membership base representing some of the largest brands in the world, the MMA continues to lead in the development of guidelines and best practices to encourage the adoption of mobile marketing and ensure a positive consumer experience world-wide. The MMA’s Code of Conduct, Consumer Best Practices and Mobile Advertising Guidelines have helped to define the playing field for companies entering mobile marketing globally.

“Our MMA membership continues to proactively and collaboratively drive the adoption of the mobile channel world-wide,” said Laura Marriott, president of the MMA. “The MMA and its members have spent the last few years laying a solid foundation for growth and we look forward to making 2008 the year for mobile marketing globally. We are particularly excited about our launch in Latin America and look forward to bringing our experiences in the creation of a sustainable channel for mobile marketing to our newest region.”

The latest companies to join the MMA member roster include:

• 1024 Wireless Services, LLC

 

• CODEC Ä°letiÅŸim ve Danışmanlık Hizmetleri Ltd. Åžti.

 

• Integmo IletiÅŸim A.S.

 

• Qwikker

• AdHere Mobile, Ltd.

• DIMOCO – Direct Mobile Communications GmbH

• Jinny Software Limited

• Real Content Group

• ADObjects Inc.

• Discovery Communications, LLC

• MGM Grand

• Reward Phone Inc

• Aradiom Inc.

• G-nius Mobile Intelligence Pty Ltd

• MO7 Mobile Interactive Marketing

• SnapNow

• Catalist Group

• Hiwave GmbH

• Mobisix

• Tagit Pte Ltd

• Charged Media

• Iamota Corporation

• Myxer Inc.

• Turatel Mobil Medya Ä°letiÅŸim ve BiliÅŸim Hiz. Ltd. Åžti.

• Cobalt LLP

• Immersion Corp.

• O2

• Unkasoft Advergaming

• Bercut Ltd

• Mobiltim Iletisim Kurumsal Hizmetler A.S.

• SHARPCARDS

• Telecom Italia SpA

• Washington State Employees Credit Union

A complete listing of all MMA members can be found at www.mmaglobal.com. For membership information, please contact mma@mmaglobal.com.

The MMA will be hosting its Mobile Marketing Forum (MMF) in every region in 2008. For more information, please visit www.mobilemarketingforum.com. Upcoming events include:

• March 26, São Paulo
• April 15 & 16, London
• June 10 & 11, New York
• November 13, San Diego (includes MMA Awards Ceremony)

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The more than 550 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and in 2007 it formed the North America (NA), Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched in Q1-08. For more information, please visit www.mmaglobal.com

Contact:

N. America & Asia PacificGlobal Results Comms. (GRC)Valerie Christopherson or Kirsten Woodard+1 949 608 0276E: valeriec@globaleresultspr.comE: kwoodard@globalresultspr.comorEMEAMi liberty LtdJen AllenP: +44 20 7751 4444E: jen@libertycomms.com

Source: Mobile Marketing Association