MOBILE MARKETING ASSOCIATION SPANS GLOBE WITH LATIN AMERICAN CHAPTER LAUNCH

On the heels of the successful conclusion of the
Latin America Mobile Marketing Forum (MMF) (www.mobilemarketingforum.com)
held yesterday, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today celebrates
the launch of its Latin American (LATAM) Chapter.  The launch reflects the latest
in the MMA’s efforts to establish regional presence across the globe with
chapters already established in Asia Pacific, Europe, Middle East & Africa
and North America as well as global headquarters based in the United States. 
The MMA will be conducting elections for a Latin American Board of Directors in
the coming months.

“The
launch of our Latin American chapter is a reflection of the hard work and
dedication of our members to create a global environment in which mobile
marketing guidelines are established to ensure a positive consumer experience,
ease of brand adoption and sustainability of the mobile channel,” said
Laura Marriott, president of the MMA.  “In the past three years, the MMA
has succeeded in removing global barriers to market development enabling the
industry to collaborate to build a global mobile marketing ecosystem.  Latin America represents a large base of mobile savvy
consumers and the MMA is pleased to have a formal presence in the region.”

With
more than 40 members in Latin America, the MMA will leverage its success in
other regions to help MMA LATAM members speed the launch of guidelines and best
practices as well as educate the industry on the potential of mobile for
marketing purposes.“We have been
working with the MMA for the last six months to create a strong launch event
with representation and participation from all in the mobile ecosystem,”
said Federico Pisani Massamormile, CEO of HANZO.  “We are pleased to be
working to launch the MMA in LATAM.  Brazil alone represents over 120
million mobile subscribers who are eager to work with the industry to maximize
the opportunities for interaction through mobile.”

In
addition to this week’s Mobile Marketing Forum in Brazil, the MMA is hosting the
following upcoming regional MMF events in 2008:

·       
April 15
& 16, London (Hilton London
Metropole)

·       
June 10
& 11, New York
(Marriott Marquis Times Square Hotel)

For more
information, please visit www.mobilemarketingforum.com

About the Mobile
Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier
global non-profit trade association established to lead the growth of mobile
marketing and its associated technologies. The MMA is an action-oriented
organization designed to clear obstacles to market development, establish
mobile media guidelines and best practices for sustainable growth, and
evangelize the use of the mobile channel. The more than 550 member companies,
representing over forty countries around the globe, include all members of the
mobile media ecosystem. The Mobile Marketing Association’s global
headquarters are located in the United
States and in 2007 it formed the North
America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and
Asia Pacific (APAC) divisions. For more information, please visit www.mmaglobal.com