Mobile Marketing Association Supports ioglobal Inc.'s Three Screen Trial

ioglobal Inc. announced that it has received the support of the Mobile Marketing Association (MMA) (www.mmaglobal.com) for its trial of integrated mobile-TV-PC marketing measurement practices.

The
goal of ioglobal's Three Screen Trial is to arrive at an optimal
framework for assessing the role of mobile in integrated campaigns. For
the first time, user response to branded content delivered on both
mobile and PC platforms will be correlated with television viewing
data. Outcomes from the Three Screen Trial are expected to provide
MMA's constituency with key insights on such issues as mobile marketing
targeting and measurement.

ioglobal, a spin off of British
Telecommunications' ventures program, is a worldwide provider of
integrated mobile content solutions for wireless network operators,
media companies, advertisers and advertising agencies to enhance the
mobile experience for consumers.

"We are pleased to be supporting
ioglobal on the Three Screen Trial," commented Laura Marriott,
president of MMA. "Measurement is key to all players in the ecosystem
in order to drive mobile investment and maximize brand engagement with
the mobile channel. The Three Screen Trial results will be one of the
first steps in supporting the effectiveness of mobile in a cross media
environment."

The MMA is the premier global non-profit trade
association established to lead the growth of mobile marketing and its
associated technologies. The MMA launched a Measurement initiative in
mid-2007 to respond to the need to develop consistent industry metrics
to measure the success of the mobile channel.

ioglobal's Three
Screen Trial will be conducted in partnership with major media
companies and advertisers. Advertising campaigns launched during the
trial will integrate several mobile marketing tactics in use today such
as banner ads, pre-roll, post-roll and in-stream videos, as well as SMS
and pure content sponsorship. This launch will provide the mobile
marketing industry with new mechanisms for measuring the role and
effectiveness of mobile in integrated campaigns.

"The Three
Screen Trial will provide a ‘live lab' to evaluate mobile's impact on
both sales and brand health," explained Bob DeSena, ioglobal Inc.'s
general manager for North America. "Because of the unique
characteristics of ioglobal's platform, we are able to respond to the
industry's need for greater knowledge of integrated communications and
the impact of different strategies on campaign outcomes."

About ioglobal Inc.

ioglobal
provides the software and services to enable network operators, media
brands and advertisers to collaborate in a trading model to personalize
and monetize their interactions with consumers. ioglobal's Mobile
Experience Solutions^TM turn the mobile device into the
individual's "remote control" for using digital content and services
anytime, anyplace, anywhere. For more information, visit www.io-me.com.