Mobile music, games and TV to generate $34 billion by 2010, according to Juniper Research

A new report from Juniper
Research has found that the combination of greater 3G adoption and a
marked increase in rich media, made-for-mobile content will drive
mobile entertainment revenues to $47.5 billion by 2010.

However, the Juniper report cautions that entertainment service
adoption will be retarded unless improvements are made in areas such as
the user interface, network coverage and the excessive cost of data
services. It also notes that in some mobile areas – such as gambling,
adult content and some social networking services – national and
international legislation could either adversely impact on growth, or
in some cases prevent any service deployment.

According to report author Dr Windsor Holden, “Traditionally, services
such as ringtones and wallpapers accounted for the bulk of mobile
entertainment services. However, usage patterns are changing rapidly
with the increasing availability of more sophisticated and attractive
content such as streamed and broadcast video, social networking
services and multiplayer games, which have been designed specifically
for the mobile environment.”

Additionally the Juniper report finds that the China and Far East
region currently provides the largest market for Mobile Entertainment
services and contributes around 41% of global revenues. Despite rapid
growth in developing markets, the Asia Pacific region is forecast to
retain its leadership through to 2012, when it will still contribute
33% of global revenues.

Juniper Research assesses the current and future status of mobile
entertainment market based on interviews, case studies and analysis
from representatives of some of the leading organisations in the
growing mobile entertainment industry.

White papers and further details of the study ' Mobile Entertainment
Markets: Opportunities and Forecasts 2007-2012 (Second edition)’ can be
freely downloaded from http://www.juniperresearch.com Alternatively please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

Juniper Research provides research and analytical services to the
global hi-tech communications sector, providing consultancy, analyst
reports and industry commentary.