Mobile Posse and Distributive Networks Team to Proactively Bring FREE Horoscopes, Celebrity Gossip, Sports Trivia, More to Mobil

Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, and Distributive Networks, a leading text content and mobile technology company, today announced the availability of new daily content for users of the Mobile Posse application. Under the terms of the agreement, Mobile Posse will distribute several categories of original Distributive Networks short-form content. The mix of free informational and entertainment programming includes Celebrity Gossip, Fortune Cookie, Horoscopes, Jokes, Movie Buzz, Quirky News, Sports Trivia, Word of the Day and more.

"Distributive Networks offers the kind of fun, engaging, and informative mobile content that consumers are looking for," said Jon Jackson, CEO of Mobile Posse. "By combining our proactive idle screen delivery solution with high-quality and unique mobile content, we are able to bring our users the information that they want, when and where they want it most. And because our service is ad-supported, consumers can take advantage of it for free."

Distributive Networks offers a catalog of more than 100 titles of original, short-form content, all created in-house by its expert team of researchers and writers. With its proprietary mobile content management and delivery system, the company powers customized mobile messaging and marketing solutions for clients across a diverse array of industries.

"We are pleased to be working with Mobile Posse to share our original mobile content with consumers in an engaging way," said Kevin Bertram, CEO of Distributive Networks. "Mobile Posse's unique platform allows us to deliver our exclusive content in an innovative new way, directly to valuable real estate on the mobile device - the idle screen."

Mobile Posse's innovative platform delivers mobile content directly to the idle screen of the mobile phone, when not in use. Phone calls, text messaging, and mobile web browsing are never interrupted, ensuring a superior user experience. Consumers opt-in to receive a full array of informational and entertainment content, in addition to valued offers and discounts. All content may be easily re-engaged with during the promotional period through the application's Recent Offers Menu. Advertisers and agencies may also take advantage of the platform to quickly and easily deploy interactive and graphical mobile campaigns. Campaigns delivered via the platform routinely produce double-digit click-through rates. The Mobile Posse solution is currently available with leading national and regional operators across the U.S.

About Mobile Posse

Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of idle screen delivery solutions for mobile content and advertising in North America. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators. For more information about Mobile Posse, please visit www.mobileposse.com.

About Distributive Networks

Distributive Networks leverages its proprietary mobile content management and delivery platform - and its extensive catalogue of original mobile content - to enable comprehensive, customized mobile messaging and marketing solutions for its clients. Distributive Networks' robust software platform allows organizations to launch and integrate a full range of mobile interactivity, including alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services, and end-to-end technical and customer service support. Headquartered in Washington DC and privately held, Distributive Networks is proud to serve its clients and partners across industries, including media, sports, politics, consumer products, education, advocacy, and public relations. For more information, please visit www.distributivenetworks.com.