Mobile Posse Reaches More Than Ten Million Mobile Consumers Monthly

Company Reaches 10 Million Subscribers on the Mobile Home Screen

MCLEAN, Va.--(BUSINESS WIRE)-- Mobile Posse, Inc., the leading provider of mobile home screen advertising and CRM solutions in the U.S., now reaches more than 10 million mobile consumers with active home screen messaging -- 25 percent of which use smartphones. In addition, the company reaches 2 million Hispanics and 3 million Android users, allowing advertisers even greater capability and reach for targeting specific audiences.

An increasing number of carriers utilize Mobile Posse to engage subscribers including Verizon Wireless, MetroPCS, U.S. Cellular, and Cricket. The Mobile Posse platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the home screen of mobile phones. Consumers opt–in to the free service to receive helpful and timely information, such as weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver full–screen, full–color CRM messages supporting customer service and product initiatives.

“Mobile Posse’s growth has been staggering over the last year. With every passing day we see more and more smartphones and an ever diversifying audience. It’s no surprise we’ve seen new partnership opportunities with both carriers and advertisers,” said Jon Jackson, CEO of Mobile Posse. “We are working to continue growing rapidly in 2012 by launching new products, refining the existing ones, and expanding our audience.”

About Mobile Posse:

Mobile Posse, Inc. is the leading provider of next–generation mobile marketing and CRM solutions for the home screen. Mobile Posse enables advertisers, content providers, and wireless carriers to proactively reach consumers through the prime real–estate on the mobile phone. The first company to commercially launch graphically–rich and interactive home screen programming in North America, Mobile Posse delivers a superior experience for consumers and industry–leading results for marketers. Mobile Posse powers home screen content and advertising delivery solutions for leading carriers. Founded in 2005 and privately held, Mobile Posse is headquartered in McLean, VA. For more information about Mobile Posse, please visit www.mobileposse.com.

CONTACT:

PenVine for Mobile Posse
Jennifer Schenberg, 917-445-4454
jennifer@penvine.com
or
Melanie Berger, 850-567-0082
melanie@penvine.com

KEYWORDS:   United States  North America  Virginia

INDUSTRY KEYWORDS:   Technology  Mobile/Wireless  Search Engine Marketing  Communications  Advertising  Marketing

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