Mobile Posse Reaches Over 2MM Mobile Consumers Monthly

Mobile Posse Inc., the leader in active idle screen advertising and CRM, now reaches more than 2 million mobile consumers with active idle screen messaging; more than a 20- fold increase in just 14 months. The company is delivering over 200 million impressions a month to its highly engaged opted-in subscriber base, and is achieving click-through rates for active idle screen advertising and CRM messages that average in the double-digits. In addition, the company announced that it has raised an additional $2.5 million in equity financing from existing investors. Mobile Posse will use the incremental funding to support continued growth and ongoing business operations.

Mobile Posse is the leading provider of interactive mobile advertising and mobile CRM solutions for the active idle screen. The platform allows advertisers and wireless carriers to proactively engage consumers with graphical and interactive messages via the idle screen of mobile phones. Consumers opt-in to the free service to receive helpful and timely information, like weather forecasts and local gas prices, along with valuable offers from national and local advertisers. Carriers leverage the platform to deliver full-screen, full-color CRM messages supporting customer service and product initiatives.

"The two million unique user mark is a key milestone for our company," said Jon Jackson, Founder and CEO of Mobile Posse. "Our rapidly growing subscriber base and the high consumer engagement we deliver underscores the value that active idle screen messaging provides to mobile consumers, advertisers and wireless carriers."

First launched in 2006, the company's active idle screen technology has sustained industry-leading consumer response for mobile advertising and CRM messages. The company was recently recognized for its work on Verizon Wireless' Daily Scoop with a Mobile Excellence Award for Best Delivery Platform, and was named a finalist for a 2009 Global Mobile Award in the category of Emerging Technologies. In 2009, Mobile Posse commercially launched its platform with leading wireless carriers Verizon Wireless, MetroPCS, and Leap Wireless. Most recently, Mobile Posse introduced its new active idle screen CRM offering, MobiCRM. Mobile Posse is the first company to bring idle screen messaging to North America and now supports more than 200 consumer mobile phone models on a range of popular mobile platforms.