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MobileMax Introduces MobileMax Unified Communications Application and its Interoperability with BroadWorks

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Posted February 14, 2011

HERZELIA, Israel--(BUSINESS WIRE)-- MobileMax (TASE:MBMX), the leading mobile application provider of Unified Communication (UC) solutions, today announced the release of the MobileMax Unified Communications Application, which interoperates with BroadWorks®, the VoIP application server by BroadSoft®. The application is available in the Apple App Store at http://bit.ly/mobilemaxUC.

Fixed and converged operators can now enhance their customer’s communication experience by extending the delivery of their BroadSoft powered IP-based communication services to mobile devices with MobileMax. The MobileMax application allows mobile access to BroadSoft features such as, Call Forwarding, Do Not Disturb, and SIM Ring, while intelligently routing calls using EDGE, WiFi, 3G or LTE according to dynamic parameters such as location, and connectivity. In addition, MobileMax has integrated popular BroadWorks calling features, such as Click2Dial, and also enables access to a Corporate Directory.

The MobileMax client solution is supported by the MobileMax Provisioning system which enables users to download a pre-configured application and immediately start enjoying the new service with no complicated setup.

The newly released MobileMax UC iPhone app, as well as applications already released for Android, Blackberry and Nokia in conjunction with the MobileMax Provisioning Platform is available today.

“We believe our products in conjunction with BroadWorks have already proven to increase ARPU for our global customer base. We are proud of our many successful implementations and look forward to continuing our relationship with BroadSoft,” says Raanan Cohen CEO and co-founder of MobileMax.

“A growing number of enterprise employees are seeking solutions that enable them to stay connected while away from the office,” said David Bukovsky, vice president of product management, BroadSoft. “We believe solutions like the MobileMax Unified Communications Application will enable service providers to meet this market demand."

The latest application can be viewed at http://bit.ly/mobilemaxUC

About MobileMax

MobileMax (TASE:MBMX) is the world leader of Mobile UC and FMC applications to the telecommunications industry and is a key player in the Unified Communication (UC) arena. MobileMax develops and licenses a unique product suite that provides a major differentiator to both Fixed and Mobile Carriers. MobileMax provides a turn-key solution and platform that allows Carriers to launch Mobile UC applications that include VoIP, IM, presence and call control capabilities. The MobileMax platform supports all the leading Smartphone’s on the market including Blackberry, iPhone, Android, Symbian and Windows Mobile. The MobileMax solution is implemented in numerous operators provider in America, Asia, Europe & Africa For more info, go to www.mobile-mx.com.

About BroadSoft

BroadSoft provides software that enables fixed-line, mobile and cable service providers to deliver voice and multimedia services over their IP-based networks. The Company’s software, BroadWorks®, enables service providers to provide enterprises and consumers with a range of cloud-based, or hosted, IP multimedia communications, such as hosted IP private branch exchanges, video calling, unified communications, collaboration and converged mobile and fixed-line services.



CONTACT:

MobileMax
Perry Nalevka, +1-203-5991925
VP sales & BD
Perry.nalevka@mobile-mx.com

KEYWORDS:   Europe  Spain  Middle East  Israel

INDUSTRY KEYWORDS:   Technology  Consumer Electronics  Software  Telecommunications  Mobile/Wireless

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