Molson Coors uses Adeye mobile marketing for Different World Drinks brands

Different World Drinks - a Molson Coors company established earlier this year to sell a range of specialist beers, including Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec - is using Adeye's mobile marketing expertise to promote its latest brands.

Adeye is using a range of innovative mobile marketing and live promotional techniques to help Different World Drinks showcase its beers at a boat launch in Bristol Docks for its top 30 regional customers this Thursday.  Invitations and tickets for the event were sent out via SMS and recipients were directed to a new mobile site developed by Adeye.  For all the latest information about Different World Drinks beer brands, as well as the chance to win a meal for two at Smith's of Smithfield.

Bluetooth technology will also be used on the boat to promote brands direct to guests' mobile phones, while an interactive application will deliver a special designed for mobile multimedia brochure that can be viewed during or after the event.

"We have been working with Adeye on a number of exciting initiatives that integrate new mobile marketing campaigns with our traditional print and in-bar marketing," explained Gavin Hogg, sales manager at Molson Coors. "Mobile is definitely the way forward for our industry and also allows us to build valuable marketing data and help our clients target customers directly, wherever they are."

"We are delighted that Molson Coors chose Adeye to help with its important brand building and promotional campaigns aimed at its most important customers," said Tommy Jensen, CEO of Adeye Mobile. "We have certainly proven how easy, powerful and personal mobile marketing can be, even for exclusive events."

"I have an extremely high speed and hectic work life and receiving the event information on my mobile phone made things so much easier for me," said Stephen Wallace at The Golden Guinea in Bristol. "The mobile web site would definitely suit my customers too and provide a great way to promote our own events"

About Adeye

Adeye is a mobile media house that offers a complete mobile strategy for agencies, brands and advertisers in mobile marketing, digital entertainment and mobile technology, to engage new customers in innovative and effective ways.

Adeye delivers digital mobile media which are a combination of mobile marketing, mobile advertising, Bluetooth marketing and digital mobile. Clients include JCDecaux, Clear Channel, Sony Ericsson, Nokia, Coors, Pepsi and KFC. Adeye was established in 2007, and is headquartered in London with offices in Norway, Sweden and Denmark.