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mopay Introduces First Major Global Pay-by-Call Solution for Online Merchants

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Posted July 20, 2010

mopay call enables consumers to charge purchases to land line phone accounts

SEATTLE--(BUSINESS WIRE)-- CASUAL CONNECT--mopay, a leading provider of mobile payment solutions worldwide, today announced mopay call, a new solution that lets online merchants bill purchases directly to consumers’ land line phone accounts. With mopay call, mopay is expanding its breadth of offerings in order to sustainably position a widely available and far-reaching alternative payment platform. The company further extends its ability to provide globally available billing solutions that enable the unbanked to pay for goods and services.

The mopay call payment process is simple and takes only seconds: After selecting mopay call during an online check-out process, mopay’s payment screen will prompt the consumer to authorize the purchase through a short, automated call. After authorization, mopay places the charge to the land line phone account and the purchase is completed. The charge later appears on the consumer’s phone bill along with voice charges. mopay call does not require any registration and is available to all consumers who have access to a land line phone.

German-based Travian Games, a long-time mopay customer, is among the first to extend its payment options with mopay call. One of the 'big four’ gaming companies in the German and European browser games market alongside Bigpoint, Gameforge and Innogames, Travian operates in more than 50 countries and its games are played by over 5.2 million active gamers worldwide.

“When we integrated the mopay platform several years ago, we were able to monetize a uniquely new target group – the unbanked and underserved,” said Florian Bohn, CEO at Travian Games. “Historically, mopay has had a major impact on our revenue stream and we are already seeing significant contributions from mopay call. The commitment and dedication to innovation that is inherent at mopay affirms our decision to partner with this experienced industry leader for cutting-edge payment solutions.”

“Today, mopay sets the pace in the mobile payments industry and provides a global billing system tailored to meet the unique needs of online merchants,” said Kolja Reiss, Managing Director of mopay Inc. “With mopay call, we are solidifying and expanding our market position and establishing mopay as the global leader in innovative alternative payment options.”

About mopay

mopay is a global leader in innovative payment solutions for online merchants. mopay’s core platform enables merchants of virtual, digital and physical goods to bill charges directly to consumers’ cell phone and land line accounts. mopay operates in more 75 countries across the globe, reaching more than 3.5 billion consumers. The company has a blue-chip customer base including major brands such as Bigpoint, Gameforge, Innogames, Sulake and Travian. mopay, part of the MindMatics group, has more than 100 employees at locations in Germany, Austria, the United Kingdom and the United States. For more information, visit www.mopay-inc.com.



CONTACT:

PAN Communications
Lisa Astor, 001 - 978-474-1900
mopay@pancomm.com

KEYWORDS:   United States  North America  Washington

INDUSTRY KEYWORDS:   Other Consumer  Technology  Online Retail  Internet  Networks  Software  Telecommunications  Mobile/Wireless  Professional Services  Banking  Finance  Retail  Consumer

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