Motricity Sells Smartphone and Direct-to-Consumer Businesses

BELLEVUE, Wash. - (Business Wire) Motricity, a leading provider of
mobile content infrastructure and services, today announced that it has
sold its smartphone and direct-to-consumer businesses to an entity
owned by Motricity co-founder, former board member and executive Jud
Bowman. The new company will operate going forward as PocketGear, Inc.

The sale includes Motricity’s
direct-to-consumer businesses PocketGear.com, SymbianGear.com,
PalmGear.com, Smartphone.net, Mobile2Day.de, and smartphone application
storefronts powered for partners including Palm, Sony Ericsson and AOL.

Financial terms of the transaction were not disclosed.

“The divestiture of our smartphone and direct-to-consumer businesses supports Motricity’s
commitment to continue to strengthen our focus on our core business of
providing mobile content infrastructure and services for the leading
global mobile operators,” said Ryan Wuerch, chairman and chief executive officer of Motricity. “The
direct-to-consumer business was part of the foundation of Motricity and
has strong potential for continued growth. However, it is no longer
aligned with the strategic focus of the company.

“This
transaction will enable many of the same employees that have worked
with this part of Motricity for years to continue to operate the
business. Jud played such an integral role in Motricity’s success and I’m confident he’ll have the same success with PocketGear,” Wuerch added.

PocketGear will assume responsibility for Motricity’s
smartphone and direct-to-consumer businesses immediately. Customers and
partners of the affected businesses can expect business as usual with a
seamless transition and no interruption to service.

“I am very proud of what we built at Motricity over the last eight years,” said Jud Bowman, president and chief executive officer of PocketGear. “Today
the company is the leading provider of mobile content infrastructure
and services, powering some of the largest operators in the world. I
look forward to Motricity’s continued growth and success.

“While it’s difficult to leave Motricity, I’m
incredibly excited about the opportunity to lead PocketGear and believe
the smartphone application market is poised for significant growth,” Bowman added.

In conjunction with the closing of the transaction, Bowman has resigned
his position on the Motricity board of directors.

About Motricity

Motricity is a leading provider of mobile content infrastructure and
services. The company's offerings span the content delivery chain,
enabling compelling end user experiences and delivering profitable and
reliable mobile content offerings for mobile operators and enterprise
customers. Motricity's customers include the top 6 operators in North
America representing 94% of all North American mobile subscribers.
Products and services range from mobile portals and storefronts to
messaging aggregation. Motricity is headquartered in Bellevue, WA and
has offices in Durham, NC, the U.K., France, and the Netherlands. For
more information, visit www.motricity.com.

About PocketGear, Inc.

PocketGear provides a platform connecting millions of people around the
world with smartphone applications from a network of more than 30,000
developers. PocketGear powers smartphone application distribution for
direct channels including PocketGear.com, SymbianGear.com,
PalmGear.com, Smartphone.net, and Mobile2Day.de and for more than 15
partners including Palm, SonyEricsson, Sprint, T-Online, and AOL. Since
its inception, PocketGear has powered more than 100 million downloads
to smartphones and mobile devices from a catalog of more than 50,000
applications. Acquired from Motricity in 2008 by Motricity co-founder
Jud Bowman, PocketGear is backed by leading venture capital firms
Noro-Moseley Partners and Wakefield Group. PocketGear is headquartered
in Durham, NC with offices in Munich, Germany. For more information,
please visit www.pocketgear.com.