mTicket Purchasing Made Easy by mBlox, Raileasy and CDT
New mobile app lets users check timetables and buy tickets while on the move without incurring any data charges
SUNNYVALE, Calif. & LONDON--(BUSINESS WIRE)-- Developed by mBlox, the world’s largest mobile transaction network, along with Raileasy and Concept Data Technologies (CDT), a first of its kind rail ticketing mobile app has been launched in the UK. The application, which is available for download on over 90 per cent of mobile phones including Android®, iPhone®, BlackBerry®, Symbian® and Windows® Mobile as well as older devices, can be used to review timetables and buy tickets via registered credit cards.
The application is free to download from the Raileasy website, and allows tickets to be bought via a registered credit card. To ensure consumers only pay the price of the ticket and do not incur any data download charges to their mobiles, Raileasy is absorbing the data costs for their travellers by using mBlox’s unique Sender-Pays Data service, eliminating the data charges that vary depending on each consumer’s data plan.
Unlike existing mobile ticket systems, the Raileasy app does not rely on a mobile web browser to access the Internet, speeding up the purchasing process significantly and cutting costs for the end-user. mBlox’s Sender-Pays Data service ensures that the app works independently of potentially expensive mobile download charges, avoiding any data costs associated with the service on most UK networks.
Raileasy Managing Director, George Sikking, explains: “We are already seeing 16 percent of all rail users purchasing via online and mobile channels, and this is a trend we expect to see increase further throughout 2011, particularly as end-users become more confident regarding the security of m-commerce. The Raileasy app was designed with the user in mind. The result is an easy to use and secure app with comprehensive functionality that lets traveller buy tickets wherever they have a mobile signal.”
Andrew Dark, CEO of mBlox, comments: “Consumers are becoming more accustomed to the idea of purchasing goods and services using their mobile device. The Sender-Pays Data service means that they can enjoy the convenience of mobile commerce without additional data charges, in this case ensuring they only pay for the ticket being purchased without any extra costs.”
Purchasing tickets using the Raileasy app is secure, protected by embedding credit card details in the phone, to be accessed only by using a Personal Identification Number (PIN) and card security numbers. The technology has been future-proofed with the ability to produce barcodes which will activate appropriate station gates removing the need for travel tickets altogether. The solution is also designed to facilitate NFC mobile tickets as capable handsets come to the market, replacing the need to carry a smartcard such as Oyster and Octopus.
About mBlox
mBlox is the world’s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 600 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.
Trademarks
© 2011 mBlox, Inc. All rights reserved. mBlox and other trademarks, service marks, and logos are the registered or unregistered marks of mBlox, Inc. and its subsidiaries.
CONTACT:
For mBlox
Claire Lorimer, + 44 (0) 207 608 4667
Annette Leach, + 44 (0) 207 608 4667
mbloxUK@hotwirepr.com
KEYWORDS: United Kingdom United States Europe North America California
INDUSTRY KEYWORDS: Technology Internet Software Telecommunications Transport Rail Public Transport Mobile/Wireless
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