MuseWorx Launches First Mobile Marketing Automation Platform

NEW YORK, NY -- (Marketwire) -- 10/16/08 -- MuseWorx, a global leader and innovator inon-demand marketing automation and brand asset management, today announcedMuseWorx Mobile, the first mobile marketing operating system, enabling all stakeholders in themarketing supply chain to perform mission-critical functions from theirmobile phones and other devices including sharing, collaborating, tracking,or utilizing brand assets required for marketing campaigns.

The newly launched MuseWorx Marketing Operating System(TM), which has morethan 250,000 users, leverages the flexibility and limitless capacity of cloud computing to provide asingle ecosystem for the entire marketing supply chain of corporatemarketers, agencies, and service providers. MuseWorx simplifies thego-to-market process by providing a highly affordable solution thatintegrates best-of-breed automation tools, resource partners and acollaboration and digital asset management system capable of handlingunlimited data, rich media files and users. With the addition of MuseWorxMobile, any stakeholder in the marketing supply chain can easily performmission-critical tasks from their mobile device using an intuitive,user-friendly point-and-click desktop.

"I'm working with hundreds of brand assets and about as many otherindividuals involved in numerous campaigns for multiple clients and MuseWorx has givenus all a common, shared ecosystem in which to share and collaborate," saidAllen Breiter, President of Clique Digital. "It's paramount that Iconstantly contribute and manage the process and assets as our campaignsmove forward. With MuseWorx Mobile, I can now continue to drive ouractivities from wherever I happen to be as if I were sitting at mycomputer."

"The increasingly global nature of marketing campaigns coupled with thecompressed time frames that new media command has everyone in the marketingsupply chain -- including designers, artists, copywriters, editors,printers, freelancers and brand managers -- literally on the move. WithMuseWorx Mobile, being away from a computer no longer means costly delaysin the go-to-market process," said Robert Wilson, CEO and Founder ofMuseWorx. "Key participants in getting campaigns from ideation to executioncan now access and manage their brand assets in the same single, shared andsecure environment that MuseWorx offers through computers online but fromtheir mobile devices as well."

The MuseWorxMarketing OS includes a rich, collaborative environment for defining,managing and tracking projects and recording the activities of allcontributors, no matter where they're located. It provides the ability toshare and collaborate on rich media assets regardless of their size ororiginal format. Users have a single view of all brand assets andactivities on the system to measure progress against go-to-marketstrategies.

MuseWorx also partners with key service and content providers and hasestablished relationships with MediaPost, Images.com, and the DirectMarketing Association Affiliate Network, whose members and subscribers canuse a branded MuseWorx desktop to merge partner-specific tasks andresources with MuseWorx's functionality for sharing, managing, tracking andanalyzing marketing campaigns and brands assets.

About MuseWorx -- Unified, Simplified Marketing

MuseWorx(TM) is a global leader and innovator in on-demand marketingautomation, creative process improvement and brand asset management. Itsbreakthrough Marketing Operating System(TM) uses the limitless potential of"cloud computing" to transform disparate and disconnected go-to-marketfunctions, processes and resources into a cohesive, collaborative force forimpacting business value and outcomes.

The powerful plug-in platform from MuseWorx enables any marketingapplication, content element, digital asset or media file to be universallyavailable, readily exchanged and centrally managed and secured on a globalscale. Embraced by more users than any other marketing automation system inthe world, MuseWorx is delivering its on-demand marketing automationservices in an accessible and cost effective way for all levels ofbusiness.